alfred dunhill

Alfred Dunhill goes for Augmented Reality

Alfred Dunhill goes for Augmented Reality

After the launch of the new Alfred Dunhill campaign for Autumn/Winter 2011, now the brand is pushing the boundaries of the Voice campaign thanks to Augmented reality. In deed, thanks to a free App called Aurasma, you can basically watch the videos out of the printed ads. Which means that any magazine ad can reveal the videos just under the “eyes” of your telephone. According to Aurasma Inc., Aurasma is a radical piece of technology that represents the future of how…

Dunhill – The Voice campaign – 2011 a/w collection

Dunhill – The Voice campaign – 2011 a/w collection

Hi, There are 2 things that british people are really good on. Fashion and elegance and all of these with an attitude. These words could reflect the new campaign by the prestigious brand Dunhill. It is called The Voice Campaign and it illustrates the Autumn collection 2011. The campaign is built through a series of striking black and white portraits and supported with individual video interviews conducted on set where the cast give their opinions and experiences, providing an intimate…