android

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6 of them everyday. Rom your favorite news to weather forecast, social media, email or preferred chat app, our lives are shaped on thr usage of apps. And we can see the exponential usage of apps by looking into the number of downloads from the different app stores. According to statista.com, Apple’s App store got in 2013 40 billion downloads. This means that every second, the IOS app store gets 1’200…

Android is for non internet users??

Android is for non internet users??

Last month Android broke the news by announcing a massive 75% of world market share in Mobiles. This shows how the Google OS became a pretty big standard in the highly competitive mobile market. But we realize in terms of internet connections, only 20% are Android. What?!!! In the world there are around 300 million Android devices in circulation, from Tablets to smartphones.  Year by year Android grew by 250% while other OS were much more modest. By the end of this year, Google announced that every day there are 850,000 Android devices activations, which makes the big hit for this christmas. But from online marketers perspective, nobody cares about Android. Why? Well first, it took Google years until they started making the life easier to Android developers. While Apple was taking good care of all developers with special conferences, dedicated kits, supports, helps, workshops… Android would make you turn…

iPhone new commercial – If you don’t have an iPhone…

iPhone new commercial – If you don’t have an iPhone…

Here is the new TV commercial for the iPhone 4. The theme is about the fact that if “you do not have an iPhone” basically you are a loser…. It is bold but is it not a little over the top?

Ferrari has now its own phone!

Ferrari has now its own phone!

Based on an intelligent partnership between FERRARI and the computer constructer ACER, the world saw this week the arrival of the first official Ferrari phone.