android

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6…

Android is for non internet users??

Android is for non internet users??

Last month Android broke the news by announcing a massive 75% of world market share in Mobiles. This shows how the Google OS became a pretty big standard in the highly competitive mobile market. But we realize in terms of internet connections, only 20% are Android. What?!!! In the world there are around 300 million Android devices in circulation, from Tablets to smartphones.  Year by year Android grew by 250% while other OS were much more modest. By the end…

iPhone new commercial – If you don’t have an iPhone…

iPhone new commercial – If you don’t have an iPhone…

Here is the new TV commercial for the iPhone 4. The theme is about the fact that if “you do not have an iPhone” basically you are a loser…. It is bold but is it not a little over the top?

Ferrari has now its own phone!

Ferrari has now its own phone!

Based on an intelligent partnership between FERRARI and the computer constructer ACER, the world saw this week the arrival of the first official Ferrari phone.