Apple reviews

Apple Watch, unfortunately it was made by Apple

Apple Watch, unfortunately it was made by Apple

Yesterday, it was the big day for Apple. Not only every WWDC is by definition a big event but yesterday Apple was extending its territory to a new product category: watches. For a well established brand like Apple, extending your product segments is always a tricky question. Why should you do it, why do you need it and most important: why my customers should buy it. We could build a full list of questions and the answers would determine the…