Apple Watch

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Since Apple announced its Apple Watch, there was an acceleration in the smartwatches market. While Samsung, Peeble and Motorola were driving the way, there was little incidence in terms of watch-making trends. Since Apple brought to live its project, all watch brands are going crazy about the theme of digital watches. During the SIHH and soon at BASELWORLD, we will see dozens of brands launching their smartwatch. From Montblanc, to Kenneth Cole, Frédéric Constant, Tag Heuer, Swatch or Vector… all…

Apple competitors: Best connected smart watches launched before Baselworld 2015

Apple competitors: Best connected smart watches launched before Baselworld 2015

2015 will definitely be the year of connected watches. All brands are trying to develop or adapt to their collections dedicated products with new that will compete with the Apple watch. A few brands decided to launch their product just before Baselworld 2015, here is LuxuryActivist recap of what you should know before the fair. Frederic Constant and Alpina Horological Smartwatch Frederic Constant and its sister brand Alpina decided to stay classy, without a digital screen and kept the aesthetic of traditional watchmaking. First advantage…

Apple Watch, unfortunately it was made by Apple

Apple Watch, unfortunately it was made by Apple

Yesterday, it was the big day for Apple. Not only every WWDC is by definition a big event but yesterday Apple was extending its territory to a new product category: watches. For a well established brand like Apple, extending your product segments is always a tricky question. Why should you do it, why do you need it and most important: why my customers should buy it. We could build a full list of questions and the answers would determine the…