art exhibition in NewYork
What if an Apple store would go crazy? The result would be astonishing! – by Fueled New York.
With 453 stores in 16 different countries, Apple has successfully developed it’s retail strategy. An Apple store is not a normal store. It is a temple for the cutting edge of technology at its best. Temples for the Apple religion. In order to bring an interesting angle on today’s technology environment, the multi-rewarded agency Fueled decided to bring its vision of all of this. They created a mock Apple Store in partnership with artist Evan Desmond Yee.