baselworld 2014

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical.  Watchmaking is about details and quality. With the new Alliance, it is all about details and the greatness of them. Victorinox Swiss Army is the Watch division of Victorinox, the makers of the legendary Swiss Army Knife. This year they celebrate their 130th anniversary and the 25th anniversary for the watch division. The new Alliance has for the first time a mechanical version…

Baselworld 2014, top 5 new watches you need to know

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to miss. This year again, Swiss watch making successfully surprised us with great creations. Some of them are at the state of the art in terms of technicality, and others are pure poetry. All of them reflects the air of times and the fact that Swiss ingenuity is stronger than…

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l’Imaginaire.. It is called Dressage L’Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is translated into an imaginary and poetic approach. Almost philosophical. Hermes pushes the interaction between the watch and the owner of the watch. The person can play with his timepiece and create a special relationship. In 2011, Hermes won the Grand Prix de l’Horlogerie Geneve with Le Temps Suspendu….

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Version française ici Zenith offers 6 models Pilot Aircraft Type 20 to remember the historical and emotional association between the brand and aviation this year. Louis Bleriot and Léon Morane, famous pilots who wrote important lines in the history of the conquest of the air, frequently used Zenith watch them in flight. The Le Locle manufacture well developed rapidly in the market for aircraft instruments: Altimeter, aircraft watches for military and civilian companies. The Type 20 appeared in 1939 is…

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Version française ici A little over a year after the launch of the GMT3, the young watchmaker from Jura, VicenTerra, is back with a new model. Vincent Plomb, the creator, is again noted by offering this time a more modern and dynamic variation of a beautiful spherical watchmaking Earth, based on the same architecture as the original subscription series. Legend: VICENTERRA GMT-3 Série 2 The main changes we noticed are: The dial, initially silver, is now obtained by lowering with laser…

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far they are ready to go in order to create outstanding timepieces. Check this out. Every year all great Watch manufacturers meet at Baselworld and their aim is to make their annual business and for sure to compete in terms of innovation and their capacity of being outstanding. And…

Baselworld 2013. Antoine Martin Slow Runner.

Baselworld 2013. Antoine Martin Slow Runner.

Switzerland is well known for its innovation and when it comes to Watch Industry, we can find very innovative Brands. At Baselworld we met Antoine Martin, a true luxury Watch manufacturer based in Alpnach. We discovered an amazing innovation called the SLOW RUNNER Collection. And this was one of the great surprises of the tradeshow. This is a world premiere. For the first time, a low frequency wrist watch is presented at Baselworld. 7’200 beats per hour, which means a…