Baselworld 2015

Baselworld 2015 – Jewelry highlights

Baselworld 2015 – Jewelry highlights

Baselworld is one of the biggest events in watch-making and Jewelry. For several jewelry brands it is a special moment that will allow them to present their best pieces and all the amazing know-how they have.

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Since Apple announced its Apple Watch, there was an acceleration in the smartwatches market. While Samsung, Peeble and Motorola were driving the way, there was little incidence in terms of watch-making trends. Since Apple brought to live its project, all watch brands are going crazy about the theme of digital watches. During the SIHH and soon at BASELWORLD, we will see dozens of brands launching their smartwatch. From Montblanc, to Kenneth Cole, Frédéric Constant, Tag Heuer, Swatch or Vector… all launching their connected watch. Well it is not that cool anymore. Apple Watch, the hurricaine in the tech world In the world where wearables are multiplying like flies, is a smartwatch still something cool to do? My feeling is that Apple brought a certain doubt in the minds of watchmakers in terms of competition and success. Based on their reputation in how they enter the market place (remember their mobile…

Baselworld 2015, what should we expect from this year edition?

Baselworld 2015, what should we expect from this year edition?

Baselworld is one of the biggest events in watchmaking in the world. With the SIHH in Geneva and Watch and Wonders in HongKong, Baselworld is an event you do not want to miss. More than 150’000 visitors in 5 days of exhibition,  and more than 4’000 journalists will make this event one of the highlights of this beginning of the year. 1’500 brands from 40 countries will exhibit the best of the best. Since its new configuration, Baselworld offers a multistory pavillons on 141’000m2. Baselworld, definitely a big deal For the Swiss Watch-making industry is definitely one of the biggest event of the year. It is an event dedicated to professionals and each Brand will present their new watch collections to potential professional buyers. So basically the annual sales will be accomplished in just a couple of days. This year the Basel Watch show will take place from March 19th…

Girard Perregaux The Blue Hour. Understated and refined style.

Girard Perregaux The Blue Hour. Understated and refined style.

Girard Perregaux has a very distinctive style. The Swiss Brand has an amazing balance between watchmaking know-how and contemporary design. This equation made possible one of the most iconic collections of the brand, called 1966. And today, Girard Perregaux is revealing a new model called the Blue Hour. This new timepiece reminds us the beauty of the 1966 collection and the art of Swiss watchmaking. Girard Perregaux 1966 collection, simply iconic Here is a little bit of history. Back in 1960’s, Girard Perregaux was one of the single brands to invest a lot in research and development. In 1966 the Swiss watchmaker launched a collection called “1966” and featured the first high-frequency movement. With this technological breakthrough, Girard Perregaux considerably improved precision in watch-making. In the following year, 1967, 73% of all chronometer certificates awarded by the Neuchatel observatoire were given to Girard Perregaux. The 1966 collection pays a beautiful…