Baselworld 2019

Baselworld 2019: Claude Meylan Revisits The World Of Car Racing

Baselworld 2019: Claude Meylan Revisits The World Of Car Racing

Claude Meylan is a proud company based in Vallée de Joux, a location dedicated to watchmaking. The roots of Claude Meylan is its major inspiration. The Swissness spirit gathers a tremendous amount of cultural references and Claude Meylan uses this heritage to tell stories of tomorrow. During Baselworld 2019, Claude Meylan revealed a new theme, inspired by the world of vintage car racing: LAC MOTORITIES. With “MOTORITIES”, CLAUDE MEYLAN creates new sculptures of time. Associating Claude Meylan’s know-how with a very appealing theme, MOTORITIES revisits the world of vintage car racing and each detail is a piece of art. The first striking element is the smallest hand-wound openwork movement available to date. There is a superposition of cut-out and colored sculptures that illustrate the particular moments of historical races. Claude Meylan further innovates and superimposes cut-out dials that creates a three-dimensional effect and an intriguing depth. Between them, spaces open…

Tag Heuer 2019 Baselworld Reveal: Connected Modular 45 Golf Edition & Autavia Isograph line

Tag Heuer 2019 Baselworld Reveal: Connected Modular 45 Golf Edition & Autavia Isograph line

Baselworld 2019 is already pulsing in the heart of Basel in Switzerland. Tag Heuer just revealed two main novelties that will for sure make a lot of noise in the press and in the mind of the Swiss brand fans. The first one is the Tag Heuer Connected Modular 45 Golf Edition and the second project is the Autavia new line. Tag Heuer Connected Modular 45 Golf Edition: hitting the greens from June 2019 Combining cutting edge technology and passion for golf, the Swiss avant-garde watchmaker is offering a new service for the TAG Heuer Connected Modular 45, with the TAG Heuer Golf app and watch. “The TAG Heuer Connected Modular 45 Golf Edition was developed specifically for golfers. Every aspect of the connected watch and app has been designed to enhance the player’s experience from design to function. Outside the green, the watch is a stylish accessory, offering cutting-edge…

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019 is starting and after a chaotic year with the announcement of Swatch group exit among other brands, it is a new dawn for the Basel watch event. While there are high expectations from this year’s edition, everybody is talking about Baselworld 2020 and the joint forces with SIHH. It might be the starting point of a true “Swiss Watch week”. The fair wishes to introduce new concepts in order to allow: Building a strong global watch community reaching new audiences allowing the discovery of new technologies catering to the needs of a new generation connecting the entire industry Baselworld is one of the world’s foremost show for watches, jewellery, precious stones and related industries. It interconnects the industry’s top brands (including Rolex, Patek Philippe, Chopard, TAG Heuer, Hublot and Breitling), the most influential media and the world’s most important buyers. Baselworld is an exclusive platform on which the…

Is Baselworld Not Interesting Anymore? Here Key Insights About The Current Situation.

Is Baselworld Not Interesting Anymore? Here Key Insights About The Current Situation.

This year several watchbrands and watchmakers decided to quit Baselworld. Each one had probably a different reason but at the end a common context is about to set the fate of the international watch fair. Baselworld used to be the unique touch point between retailers and brands…. not anymore. From a contextual point of view, Baselworld has gone through different phases and it is not the first time people say the international watch fair is over. Why today, more than never the risk of a non-happy-ending is there? It all starts with the alignment of a specific context. Economic crisis generates an ongoing discussion all year long Since 2009, economic crisis hit the watchmaking industry very hard. Sales were uncertain and sell-in stagnated while sell-out was stuck in an economic desert. Let’s imagine the stress of watch companies welcoming potential buyers once a year at Baselworld and hoping they will…