beauty industry

Nailmatic, when beauty meets generation Y

Nailmatic, when beauty meets generation Y

Discover Nailmatic, a young dynamic nail polish brand that completely found its target: The generation Y or who we call the Millenials. So it is about creativity, nail polish, innovation and high-tech. ¬†Nailmatic, why nail polish ? Because ! The beauty market is one of the most dynamic segments of the luxury overall industry. Fragrances and skincare are traditionally the 2 engines that leaded the way in the segments for several years. Nevertheless due to a heavy competition, market segmentation…

Trust My Nose, new website for bodycare reviews

Trust My Nose, new website for bodycare reviews

With hundreds of product launches every year, the body care segment is one of the most dynamic beauty sectors of all. According to ReportLinker, the full body care and Hygiene sector is growing by 4% each year to reach 47 billion US$ by 2015. So, how to find the right product for your needs? Now, you have one website that will give you an independent yet expert advice. The website is called Trust My Nose. All products are reviewed by…