bohemians

Jitrois: Artists, Lovers and Decadence.

Jitrois: Artists, Lovers and Decadence.

Reading Time: 2 minutesJitrois presents its new Fall-Winter 2012-2013 campaign called Artists, Lovers, Decadence. A beautiful and classy inspiration from the 20’s intellectual bohemians. The campaign is shot by Rankin, who collaborates with the fashion house for the past 6 years. For memory, John Rankin Waddell is a british fashion photographer. He founded together with Jefferson Hack the international magazine Dazed & Confused. We can say that Jitrois is not only back but they are now moving forward with a beautiful elegance and modernism. This new collection shapes the forms in a quite cutting edge design, highlighting the body anatomic volumes. Leather and other materials blend in an interesting alliance. Between avant-gardism and neo-retro. Love it. Here a mood video based on the official visuals: The style is done by Katie Shillingford, the fashion editor of Dazed & Confused. She knows very well Rankin and they understand each other on a style and…