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Brand strategies
From Product to Persona. How Brand Strategies Became Deeply Human.
Luxury
José Amorim
-
29 June 2025
Branding is one of those words we all use, but few of us pause to define it truly. In its purest sense, branding is the process of shaping perception. It is how...
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From Product to Persona. How Brand Strategies Became Deeply Human.
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