branding strategies

How to Improve your Café’s Brand

How to Improve your Café’s Brand

If you’re the manager or owner of a café, you’re probably aware that one of the most important ways you can obtain a sustainable competitive advantage over your competition is by developing and nurturing your brand. If your customers identify with the atmosphere that you’ve created then they will become repeat customers. On a similar note, if your brand is conveyed well to newcomers and passers-by then you will get increased footfall if they like the values you represent. If…