brazil

São Paulo, creativity with a smile.

São Paulo, creativity with a smile.

Being a Carioca (a person from Rio de Janeiro) should oblige me NOT to talk about São Paulo like this. For many years and decades there were a friendly competition between Sâo Paulo and Rio. While São Paulo is the economic capital of the country, Rio has the glamour. And the 2 cities always competed to get what the other had. We are never happy with what we have and we always think the grass is greener on the other…

Brazil Luxury Market. Digital is ready.

Brazil Luxury Market. Digital is ready.

Brazil is the 6th largest economy in the world. With the 2014 world cup and the 2016 Summer Olympic games, all eyes are pointing to Brazil. And Luxury brands dream of a new market and sales growth. Unfortunately, Brazil is far away from most international Brands headquarters, which makes difficult a strategic implementation without a local support. Brazil has a tremendous potential in terms of digital strategies, your luxury brand just need to find the right partner. And this is…

Moda Fusion – Brazilian creativity for future talents

Moda Fusion – Brazilian creativity for future talents

2005  was the year of Brazil in France and the year of France in Brazil. After that year, many activities and initiatives were built in order to strength the relationships between the 2 countries. One of these initiatives is called Moda Fusion.   This brazilian association based in Brazil tends to create opportunities for Brazil and France to lengthen their cultural and economic actions. Moda Fusion was created by Nadine Gonzales and Andrea Fasanello. The aim is to allow young…

Carla Amorim, brazilians do it better… jewellery

Carla Amorim, brazilians do it better… jewellery

Discover Carla Amorim, one of the most talented brazilian jewellers of her generation. Her major inspiration? Brazil of course. Brazil is considered as one of the most rich countries in the world in terms of cultural influences. From the colonial times of Portugal, towards african, italian, spanish, french and american influences, Brazil is a true melting pot. Add on top of this one of the most luxurious nature you can find and the result is purely brilliant. Between the several…

Rainforest walkway by Marks Barfield

Rainforest walkway by Marks Barfield

The architect agency Marks Barfield conceptualized a 6,4 £m project of a futuristic walkway in the heart of Amazonian Rainforest. The project will be located in Xixuaú Xiparina, a secluded region of untouched forests in Roraima, Brazil. It is a region at 790km north away from Manaus, between French Guyana and Venezuela. The project represents a light, airy and modern walkway in the middle of the rainforest in Brazil. This will allow scientists but also the public to discover the Amazonian…

How Internet decreases the world’s cultural landscape?

How Internet decreases the world’s cultural landscape?

The digital revolution started in 29 October 1969 when for the first time one network was made between Leonard Kleinrock’s Network Measurement Center at the UCLA’s School of Engineering and Applied Science  and Douglas Engelbart’s NLS system at SRI International (SRI) in Menlo Park, California. This was the starting point for Internet. Today, we have 2.1 billion people online or at least using internet regularly. Are we experiencing a new revolution? It is hard to say no. At the end of the 19th century, the industrial revolution changed…

Twitter by Luxury Activist

Twitter by Luxury Activist

Check here the latest figures for Twitter. It is definitely revolutionizing the way people communicate with each other. Twitter-revolution? Yes indeed.

Dita Von Teese wears brazilian shoes… Melissa!

Dita Von Teese wears brazilian shoes… Melissa!

Dita von Teese for Melissa. Melissa ? yes the famous brazilian plastic shoes. Check here this incredible campaign.