Tag: burberry

Franois-Henry Bennahmias, CEO of Audemars Piguet

The Latest luxury industry appointments at Richemont, Burberry, Six Senses Resorts & Spas, Audemars Piguet, Givenchy, Cartier & Diet Coke

Kathleen Tayor is to leave the CEO post of Four Seasons hotels, after serving the Toronto-based hotelier since 1989. The company’s nine-member executive leadership team will assume management until a successor is found.

Over at Breitling, Franz La Rosee has stepped down, after serving as managing director of Breitling UK for the past 26 years. "I have enjoyed every one of those years and it has been my privilege to navigate the company through so many exciting, challenging and, sometimes stormy, seas,” he explained to Retail Jeweller.

Serge Jureidini has resigned as president of Lancme in the U.S. to become president and chief executive officer of Arcade Marketing. Jimmy Choo co-creative director, Simon Holloway, has also departed, leaving Sandra Choi as the sole creative director of the Labelux brand.

Finally, Mario Grauso will step down from his presidency at Vera Wang Group, and instead work with the brand as a consultant.

Bernard Fornas, Co-CEO, Richemont

Compagnie Financire Richemont SA has nominated Bernard Fornas – former CEO of Cartier – to the Board of Directors. The current joint deputy CEO will become Co-CEO alongside Richard Lepeu on April 1st, 2013, and remain a member of its Group Management Committee.

Source: Fox Business

Jean-Christophe Babin, CEO, Bulgari

LVMH have named Jean-Christophe Babin, who has led Tag Heuer since joining LVMH in 2000, as the new CEO at Bulgari. The appointment comes two months after Bulgari head Michael Burke was named successor to Louis Vuitton CEO Jordi Constans. Constans left a month after taking the post because of illness.

Source: Business Week

Carol Fairweather, CFO, Burberry

Burberry have announced a round of executive shake-ups, in which CFO Stacey Cartwright will step down to pursue other interests and be replaced by Carol Fairweather in July. Ms. Fairweather has been with the fashion group for six years, following service at News Corp’s British newspaper arm, News International.

Source: Reuters

John Smith, COO, Burberry

Burberry has also created a new COO role “to support the next phase of growth”, appointing media executive John Smith. Mr. Smith was most recently chief executive of BBC Worldwide, which sells content made by the British licence fee-funded broadcaster to other countries.

Source: Reuters

Laurent Feniou, Managing Director, Cartier UK

Laurent Feniou, a veteran banker at Rothschild in London has been hired as managing director of Cartier’s UK operations. Cartier has recently undergone a management overhaul that saw Stanislas de Quercize replace long-time Cartier chief Bernard Fomas at the end of 2012.

Source: Reuters

Riccardo Tisci, Creative Director, Givenchy

Givenchy creative designer, Riccardo Tisci, has extended his contract by three years with the LVMH-owned French house. Tisci joined Givenchy in 2005, which is now under the management leadership of former Prada executive Sebastian Suhl.

Source: WWD

Neil Jacobs, CEO, Six Senses Resorts & Spas

Pegasus Capital Advisors LP appointed Neil Jacobs, former president of Starwood Capital Group LLC’s hotel unit, to run its Six Senses Resorts & Spas division as it seeks to expand the ultra-luxury brand. Mr. Jacobs previously oversaw development of Starwood’s Baccarat and 1 Hotels brands.

Source: Bloomberg

Tara Ffrench-Mullen, Marketing & PR Director, Charlotte Olympia

Luxury footwear and accessory brand Charlotte Olympia has announced the appointment of Tara ffrench-Mullen as Global Marketing & PR Director, effective immediately. Tara previously worked in the PR and marketing team at L.K. Bennett.

Source: Fashion Monitor

Franois-Henry Bennahmias, CEO, Audemars Piguet

After serving as “general manager ad interim” since May 2012, Franois-Henry Bennahmias was recently made chief executive officer of the Audemars Piguet Group by the board of directors. The family-owned brand and previous CEO Phillipe Merk ended their collaboration last year due to “differences in company strategy.

Source: Watchtime

Marc Jacobs, Creative Director, Diet Coke

Marc Jacobs has been named Diet Coke’s new creative director for 2013, for which he has designed three cans, three bottles and three ad campaigns, each corresponding to a recent decade in fashion. One campaign features the designer himself stripping in a photo booth and posing in playful, pin-up-style ads.

Source: WWD

For more in the series of The Latest Appointments, please see our most recent editions as follows:

- The Latest Appointments: Harrods, Balenciaga & Louis Vuitton
- The Latest Appointments: Christie’s, Richemont & Ferrari
- The Latest Appointments: PPR, Cadillac & Baccarat

Burberry trial Square’s mobile payment processing technology, Chanel re-launches its flagship website and Labelux moves into the blogosphere.

Though we have barely reached the end of January, much has already been said about the promise of mobile marketing in 2013. From QR codes to smartphone applications to m-commerce and mobile advertising, marketers are ready to spend as consumers increasingly rely on phones and tablets for purchasing and information.

As David Sadigh of Digital Luxury Group explained to Luxury Society, “Mobile consumption is growing at a very fast pace in both mature markets such as Europe and the US, but also in emerging markets like China and Brazil. It’s probably the first time since we entered into the digital era that a technology (mobile) is gaining such momentum, at such a huge scale.”

“To illustrate this we need not look farther than Facebook, which is receiving more than 500 million monthly users from mobile, more than 7 times the size of the entire French population. And this is just the beginning. 2013 will see a major increase in mobile penetration for several reasons. Smartphone and tablet penetration will continue to grow globally, but even stronger in emerging countries.”

“ Facebook is receiving more than 500 million monthly users from mobile, which is 7 times the population of France ”

Indeed, more than 20% of Facebook ad revenue now comes from mobile, which they only launched for advertisers in March 2012. Mobile ad rates on Facebook represent a 70% price premium over desktop ads, according to BizReport.

A recent survey by the Association of National Advertisers and MediaVest revealed that a significant number plan to increase their mobile marketing budgets. Though the sample was relatively small, almost all (96%) of those surveyed currently use mobile marketing, or at least plan to use it. Furthermore, those using mobile intend to put more money mobile’s way with 85% planning to up their spending in “the near future”.

It will be interesting to see how this affects the online marketing mix for luxury brands. 2012 was the year that digital launches became less frequent and less flashy, as brands scrambled to consolidate campaigns and focus on functionality.

Burberry, Square

Burberry Brit is conducting a payment trial in collaboration with Square in its Westfield location in San Francisco. Square offers a free accessory that attaches to an iPhone or iPad and processes payments. The start-up recently announced that it is now handling $10 billion in transactions annually.

Website: burberry.com
Source: The Next Web

Chanel, Website

French fashion house Chanel re-imagined its website to better integrate product browsing with content and imagery. The new look navigation directs visitors to various product families, with a focus on video content, mobile compatibility and new social functions exclusive to its ecommerce-enabled fragrance, makeup and skincare sections.

Website: chanel.com
Source: Luxury Daily

Goyard – Le Rendez-Vous from Sam & Raph on Vimeo.

Goyard, Film

For the first time in the brand’s history, Parisian Trunkmaker Goyard has released a video, showcasing its rue Saint-Honor boutique and longstanding craftsmanship. Directed by Samuel Rixon & Raphal Hache, the short film tells the story of a young woman having a meeting on Rue Saint Honor, at the Goyard flagship store to pick up her latest custom trunk piece.

Website: goyard.com
Source: Luxuo

Labelux, Blog

Labelux, the home of Bally, Jimmy Choo, Belstaff and Zagliani, has launched The LiP blog, which stands for Luxury in Progress. The blog will showcase international creatives and their design processes, philosophy and techniques.

“Luxury in Progress is a concept that has defined the Labelux process since our inception. We thrive on discovering and learning from emerging perspectives,” explained CEO Reinhard Mieck to WWD. “The LiP will contain a collection of progressive voices from thought-leaders, creatives and sustainability visionaries sharing the latest inspirations from their worlds.”

Website: luxuryinprogress.com
Source: WWD

Shoescribe, App

Yoox has debuted a new App for its shoescribe.com site, the online destination for women dedicated entirely to shoes. Launched for both iPhone and Android, the app is available in English and Italian, and offers users the opportunity to electronically catalogue their entire shoe collection, as well as shop anywhere, anytime.

Website & Source: shoescribe.com
Download: Shoescribe

Starwood, Android App

Starwood Hotels & Resorts has debuted its Starwood Preferred Guest app on the Android platform, allowing users to book stays at Starwood’s nine hotel brands, access SPG benefits, manage SPG accounts and connect through integrated social media. The app also provides travel information such as weather, directions and information on hotel amenities.

Download: SPG
Source: Luxury Daily

Swarovski, Instagram

Swarovski celebrated its recent holiday collection with the “Multiface(t)s: Style Yourself with Jewelry” mobile application, where users could enter to win prizes by uploading their augmented reality images to Instagram. After downloading the app, users were invited to virtually try-on pieces of jewellery and upload the results to Instagram using the hashtag #swarovskistyle.

Download: Swarovski
Source: Luxury Daily

For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Cartier, Prada & Tod’s
- The Latest Digital: Balmain, Yoox & Mandarin Oriental
- The Latest Digital: Versace, Balenciaga & Ritz-Carlton