campaign

Johnnie Walker Double black. The taste of black.

Johnnie Walker Double black. The taste of black.

Johnnie Walker launches a new label: Double Black. Inspired by the Johnnie Walker 1909 Black label, the master blender Jim Beveridge pushed the limits of black. And here you can see that the new communication campaign is giving you the intensity of the new blend.   According to Mr. Beveridge, the new version is smokier and peatier than the original one. The inspiration came from the smokier great tradition of the¬†island malts of western¬†Scotland. The scene takes place in Iceland, a contrasted land made of Fire and Ice. A Johnnie Walker team braved the elements to bring you the heart of an intense experience, like the new Double black Label. This amazing video will conquer your adrenalin by showing you incredible images from Geysers, Glaciers and the unusual icelandic landscape.   The bottle is simply elegant and beautiful.   Get ready for these amazing journey that will take your breath…

Jitrois: Artists, Lovers and Decadence.

Jitrois: Artists, Lovers and Decadence.

Jitrois presents its new Fall-Winter 2012-2013 campaign called Artists, Lovers, Decadence. A beautiful and classy inspiration from the 20’s intellectual bohemians. The campaign is shot by Rankin, who collaborates with the fashion house for the past 6 years. For memory, John Rankin Waddell is a british fashion photographer. He founded together with Jefferson Hack the international magazine Dazed & Confused. We can say that Jitrois is not only back but they are now moving forward with a beautiful elegance and modernism. This new collection shapes the forms in a quite cutting edge design, highlighting the body anatomic volumes. Leather and other materials blend in an interesting alliance. Between avant-gardism and neo-retro. Love it. Here a mood video based on the official visuals: The style is done by Katie Shillingford, the fashion editor of Dazed & Confused. She knows very well Rankin and they understand each other on a style and…

Scarlett Joahnsson is a “Mango”

Scarlett Joahnsson is a “Mango”

Super star Scarlett Johansson accepted to be the muse and model for the new Mango campaign for spring-summer 2010. The campaign concept is called Summer Light and the spanish brand has choosen the italian photographer Mario Sorrenti.