digital advertising
ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!
In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies…
Programmatic – a new reality in Digital advertising for luxury brands.
When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when…
Social media is no more Social. Just Media.
We say often that social media is an internet revolution. This is true but what we do not hear much is that the revolution lasts until “monetizing” becomes a need. So the revolution is finally just a Media evolution. Social Media key figures 2013 was a great year for Social Media. Figures are just at the planet scale. Probably if there were people living on the moon or on Mars, they would be on Facebook or Twitter too. Here are…