digital watches

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward…

Luxury watches have no time for the recession

Luxury watches have no time for the recession

With constant news streams reporting on how disposable incomes are down, consumer prices are up, the housing market is flat and the outlook is bleak, you would be forgiven for thinking that sales of luxury items have fallen.  You would be wrong.  In fact, the luxury Swiss watch industry has just released average annual growth figures for the industry in 2011 and they increased an astonishing 19.1 per cent from 2010, and these figures don’t even include Christmas sales.  So…