dynamism

Fragrances in Brazil – Future trends.

Fragrances in Brazil – Future trends.

Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion US$ ex-factory), the Economic giant also smells very good. This is a 15,62% of growth vs 2011 and a double digit growth in the past 17 years. Sources: Abihpec and Euromonitor. Top Beauty segments in Brazil in 2012 by sales Hair care products: 4 billion US$ Alcoholic Fragrances: 2.7 Billion US$ Men’s Shaving products: 2 Billion…

Nailmatic, when beauty meets generation Y

Nailmatic, when beauty meets generation Y

Discover Nailmatic, a young dynamic nail polish brand that completely found its target: The generation Y or who we call the Millenials. So it is about creativity, nail polish, innovation and high-tech.  Nailmatic, why nail polish ? Because ! The beauty market is one of the most dynamic segments of the luxury overall industry. Fragrances and skincare are traditionally the 2 engines that leaded the way in the segments for several years. Nevertheless due to a heavy competition, market segmentation…

Beauty secrets for men. What you always wanted to know without daring to ask…

Beauty secrets for men. What you always wanted to know without daring to ask…

While women are supposed to be beautiful and sexy, men are supposed to be charismatic and strong. But if you think that men do not have their own habits and beauty tricks, you would be wrong. Here are some of the things you always wanted to know about men’s beauty without never daring to ask. Male Grooming facts Since men are men, we could track in history many usage of beauty gestures, tools, products. From mud bath 3000 B.C. up…

Vivienne Westwood, crazy or genius?

Vivienne Westwood, crazy or genius?

Over 300 illustrations convey the dynamism and impact of Viviane Westwood ideas from the early punk years to her more recent collections