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Flow, European Social Media conference – September 23rd in Paris.

Flow, European Social Media conference – September 23rd in Paris.

One of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time they treat it as if it was an one-shot. So to be successful you need to get the right keys and that is the mission of FLOW, the European Social Media conference exclusively dedicated to fashion and beauty companies. Flow takes place every year in Paris, just a…

Bianca Warren, South Africa fashion rocks.

Bianca Warren, South Africa fashion rocks.

Fashion turns around world capitals like Paris, New York, London or Milan. But more and more creativity  rises elsewhere. Discover Bianca Warren, South African designer who proves fashion is where creativity, hard working and style sit. Durban in South Africa is definitely the place. Bianca Warren is our fashion designer of the month.   Bianca Warren was born in Johannesbourg and made all her education in Durban where she established her fashion house since 2010. The label is called Bianca…

Porn and Social Media, the hypocrisy of major social networks.

Porn and Social Media, the hypocrisy of major social networks.

Since Facebook established a very strict policy against unpolitical correct content, especially related to nudity and pornography, it settled the tone for the major social networks. So our children are safe. How true this is it? Actually, it is all about hypocrisy as all major social networks provide a safe place for pornography and sexual related content. Check it out. FACEBOOK PORN, safe but not 100% perfect. Facebook users can create an account with a minimum of 13 years old….

Facebook in Switzerland, the end?

Facebook in Switzerland, the end?

Switzerland is the land of smartphones, so browsing the web and the social networks are things settled in the modern habits of people in Switzerland. We are right now in what we call “The Facebook era”, so in terms of online Mass-media, Facebook is an essential reference. But what is the current situation of Facebook in Switzerland? There are 2’974’340 Facebook users in Switzerland by the end of 2012. This places this country in number 51 in the ranking of…

Crans-Montana Photo Panorama contest

Crans-Montana Photo Panorama contest

The Swiss Ski station Crans-Montana is organizing an online contest called Photo Panorama. Compete and win a ski weekend for 2 people at Hotel Helvetia Intergolf, Ski passes or a meal for 2 at Le Mayen Restaurant. Check the official video for the competition here: The competition is organized by the official Crans Montana Tourism office and runs from December 1st 2012 to 31st of January 2013. The principle is simple: Take pictures from your best spots at Crans Montana…

Top 10 best Swiss Facebook pages.

Top 10 best Swiss Facebook pages.

We just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page…

Why Social media will evolve or… die.

Why Social media will evolve or… die.

Since the invention of the steam power engine, internet might be one of the biggest invention of the 20th century that changed the world in a way that things would never be the same. And the world got hit by a second wave called Social Media. Today Social Media is a trendy and big topic. But did you know that if Social Media does not evolve fast, it might die one day? At least the way we know it today….

Victorinox Original Watch, How original are you?

Victorinox Original Watch, How original are you?

Victorinox Timepieces launched today a cool Facebook Game. To support the revamp of their almost historical ORIGINAL Collection, they invite you to a simple and “friendly”game. We all remember the first Original that made the first big hit for Victorinox in the watch business. Every young guy in the USA would start his “adult” life with the Swiss Army watch on the wrist! More than 15 years later, Victorinox revealed a revamped ORIGINAL COLLECTION. The spirit remains with modernity and…

Why Google+ is a failure?

Why Google+ is a failure?

Google+ is considered as the fastest launched social network in history. It gathered 10 million people in a few weeks. Larry Page, Google’s CEO, almost announced a “Facebook killer” but fortunately for him, he did not. Google+ was already a failure, even before the launch. It might not die, but definetely will go down the hill. Why it is a failure? If Google big bosses had something social in their strategy we would have noticed already. No, Google is not…

How Internet decreases the world’s cultural landscape?

How Internet decreases the world’s cultural landscape?

The digital revolution started in 29 October 1969 when for the first time one network was made between Leonard Kleinrock’s Network Measurement Center at the UCLA’s School of Engineering and Applied Science  and Douglas Engelbart’s NLS system at SRI International (SRI) in Menlo Park, California. This was the starting point for Internet. Today, we have 2.1 billion people online or at least using internet regularly. Are we experiencing a new revolution? It is hard to say no. At the end of the 19th century, the industrial revolution changed…

SwissTV, VOD (R)evolution

SwissTV, VOD (R)evolution

SwissTV is an interesting swiss offer for VOD, video on demand. Most of online offers are either not compatible with what you have at home – hardware – or too expensive and sometimes not appropriate. Switzerland has its ways and here we might see a nice (r)evolution. Check it out.