flagship store

Longchamp opens an amazing flagship store in Champs-Elysées Paris.

Longchamp opens an amazing flagship store in Champs-Elysées Paris.

Longchamp opened a new Flagship store in the prestigious address of Champs Elysées in Paris (France). This new store represents all the Brand savor-faire at its best. It has a surface area of 500 m2 spread over two floors. The store presents all of house’s collections, including ready to wear and shoes as well as men’s collections, luggage and all of Longchamp’s iconic bags. This new space continues many of the themes and materials seen in Longchamp store openings across the world since 2010. Longchamp, a tradition that builds the future of luxury in France. Longchamp was founded in Paris in 1948 by Jean Cassegrain. The company is still owned by the founder’s family which makes it unique in today’s luxury business. At the start, Longchamp was a Tobacco company selling leather accessories. In 1971, when the company launched the first handbag, it settled the initial steps of a success story. Still in 1971, Longchamp launches…

When Luxury brands become the new cultural references

When Luxury brands become the new cultural references

Luxury Brands What defines a country, a group of people or any human association are often the common cultural references they share together. Literature, painting, sculpture, dance, religion or civic education are some of the many disciplines that generate symbols and habits. Luxury is also many times written into some heritage. While Baby boomers and generation X learned luxury via the possession of objects made by the brands, the younger generation, often called generation Y have a complete different approach. In deed, many luxury brands become more than simple brands. They turn into true cultural references. In some cases, it is just happening in this way, in others there is a true strategy behind. And here are some highlights. While museums have a hard time to survive, Brands flagship stores or other brand activities have never been better. While the Great Wall of China has 10 million visitors every year,…

Louis Vuitton opens first Global Flagship store in Brazil

Louis Vuitton opens first Global Flagship store in Brazil

Louis Vuitton just opened the first Global Flagship store in Latin America. It is located at Iguatemi Mall in Sâo Paulo – Jardims area. Inspired by the architecture concept of the LV New Bond Street in London, the store reveals several separate rooms by specialization. From The “Art of Travel” towards Mens, women’s ready-to-wear up to accessories collections. There is another section dedicated to Haute Maroquinerie where customers can choose up to 80,000 combinations to get a unique design for a handbag. The leather brand asked brazilian designers Fernando and Humberto Campana for creating an area called “Cabinet de voyage”. With this launch, Louis Vuitton reinforce its presence in Brazil and South America, one of the strongest regions in terms of growth for luxury products. Louis Vuitton has 450 flagship stores in the world, 125 are located in South America. To see more news about Louis Vuitton, please connect to…

New Flagship store in Paris for Carl F. Bucherer

New Flagship store in Paris for Carl F. Bucherer

Carl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury. According to the Brand, the huge flagship store will be located in the exact location of Old England store (they have already closed down). It is situated on the 9th district between Opera and La Madeleine at Boulevard des Capuccines n.120. It is in the true heart of the high touristic area, close by the parisian department stores like Le Printemps and Galeries Lafayette, Garnier Opera, Vendôme Place, etc… It will be finally a swiss story as…