Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to...
Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance...
One of the amazing new Brands in Perfumery, Valeur Absolue, is launching for mother's day a special offer with an exclusive Candle. Valeur Absolue is a Swiss beauty brand with the originality of blending...
When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem...
Luxury and fashion need not go hand in hand always. What may be fashionable to one may not be so to the other person. In our quest to know what luxury is...