fragrances reviews
Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.
When you think everything was done and there is not much left to do in the perfumery market, you realize that some fragrance houses do not see it this way. When you stay true to your commitment to creation and do not get influenced by trends, you start building an unique universe and only beautiful creations can come from it. Puredistance is an amazing Fragrance house that since 2007 has been astonishing us with true daring creations. The luxury level is at its maximum and we can only congratulate and follow closely Jan Ewoud Vos, the founder and the creative spirit behind Puredistance. Puredistance, State Of The Art in Perfumery Creation Puredistance was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the…
Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.
The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for some, even decades. They are truly inspiring and became olfactory references to the market. Kouros by Yves Saint Laurent – 1981 When Mr Yves Saint Laurent went to Greece, he was fascinated by the majestic beauty of the landscape and impressed by the elegant masculinity of greek men statues. “I had been fascinated by the blue of the sea, the sky, the intense freshness which emanated from this universe dedicated…
J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty
J’Adore New Absolu, A Lush And Elegant Concept Christian Dior revealed a new film about J’Adore the new Absolu and it is a true ode to sensuality, beauty and to all women after all. A delightfully lush new composition sees Absolutes dance alongside an unprecedented freshness. The flowers here are as sweet as a delectable syrup, or a sublime, natural and sensual nectar. The icon Charlize Theron, more desirable than ever, is the divine incarnation of a free and triumphant femininity. Ode to women, to their audacity, the iconic floral bouquet is a beauty with multiple faces, a feat of balance where the most beautiful flowers express themselves with sensuality and freshness. In this film, Christian Dior brings the essential elements of J’Adore, exhibit at the service of a strong femininity. Charlize Theron is showcased as a modern amazon or goddess, allowing herself a true freedom of movement. Imperial and sublime, the actress is…
Puredistance WARSZAWA Perfume, masterpiece.
Puredistance is one of the most exclusive Perfume Houses in the world that offers only Pure Perfume Extrait. We put all our passion and energy into the making of one truly beautiful Master Perfume at a time. Not just another perfume, but a Perfume with a soul and a signature. This year, they are launching WARSZAWA. Inspired by the class and elegance of Polish women and the rich history of the city of Warsaw, WARSZAWA evokes the chic of the golden days of Fashion and Perfume. This perfume has style, warmth – great depth of character – and will make you feel beautiful in a lush way. It will transport you to another world, a dreamy world, where you will feel elated and dizzy – in a good way. Was Jan Ewoud Vos inspired by David Bowie’s song with the same name – Warszawa ? In any case, the new Puredistance fragrance…
Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris….
The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…
Valeur Absolue Serenitude, peace in a flacon.
Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech of Bénédicte Foucard about the story behind Valeur Absolue. Serenitude, the new chapter Defined as a Floral Woody Spicy, the new fragrance by Valeur Absolue strikes by the soft energy that emanates from this scent. You will surprised firstly by the great brightness brought essentially by the fine work around fresh spices. Rose berry, Cardamom, coriander and Nutmeg will hook you in this new story immediately. The relay is complete…
Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”
Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance brands. So you do not want to mess up with it. This year, there are loads of new fragrances and the all brands will dine at the Christmas table. Some of them will get a bigger piece of the cake than others. Remember the Polanski movie: The Fearless Vampire Killers? Well welcome to the ball. The fragrance industry, breaking to the Castle With more than 400 new product launched every year, the Fragrance industry is probably one of the most segmented markets in the world. This means that with less than 2% of market share you are a leader. The most challenging part of such a segmented market is to last. Indeed, from those 400 products launched, only…
Valeur Absolue… the candle!
One of the amazing new Brands in Perfumery, Valeur Absolue, is launching for mother’s day a special offer with an exclusive Candle. Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. You can read our full review of the brand here. One of the interest of this brand is that the fragrances are as interesting as the story told. This sounds obvious but unfortunately it is not always the case among all the nice brands that were launched in the last 5 years. Here we have a brand in which every single detail is taken in consideration and the love of qualitative work is the philosophy. Valeur Absolue is a promise of well-being and pleasure. And each discovery in this brand…
Marilyn Monroe – Chanel 1 x Dior 0
When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5. And here, it is history! Sorry Dior but you loose. Chanel and Marilyn Monroe – the myth of ultimate femininity. We are in April 1952, Marilyn Monroe is 26 years old and Life Magazine has her for the first time in the cover of the magazine. She is the new star in Hollywood. She just signed with the 20th Century Fox and already played in different movies. That year will…
A Lifestyle Magazine that Quenches your Thirst for Fashion
Luxury and fashion need not go hand in hand always. What may be fashionable to one may not be so to the other person. In our quest to know what luxury is and what fashion is, we tend to mix both the concepts. In real life, the agencies of fashion and the agencies of luxury can be quite the contrary to each other. If you visit a fashion website, you might be awed by the glitz and the glamour of the world of fashionistas, expensive dresses, fragrance launches, fashion shows and many more events that usher in fashion in the fashionable way that only they can, into our lives. But when it comes to living fashion and blending it with your life, you need someone to hand-hold you through the entire process. When you watch news, for example red carpet news, page-3 news, and anything that is remotely associated with…