fragrances reviews
Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris….
Reading Time: 5 minutesThe Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…
Valeur Absolue Serenitude, peace in a flacon.
Reading Time: 3 minutesValeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech of Bénédicte Foucard about the story behind Valeur Absolue. Serenitude, the new chapter Defined as a Floral Woody Spicy, the new fragrance by Valeur Absolue strikes by the soft energy that emanates from this scent. You will surprised firstly by the great brightness brought essentially by the fine work around fresh spices. Rose berry, Cardamom, coriander and Nutmeg will hook you in this new story immediately. The relay is complete…
Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”
Reading Time: 7 minutesEvery Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance brands. So you do not want to mess up with it. This year, there are loads of new fragrances and the all brands will dine at the Christmas table. Some of them will get a bigger piece of the cake than others. Remember the Polanski movie: The Fearless Vampire Killers? Well welcome to the ball. The fragrance industry, breaking to the Castle With more than 400 new product launched every year, the Fragrance industry is probably one of the most segmented markets in the world. This means that with less than 2% of market share you are a leader. The most challenging part of such a segmented market is to last. Indeed, from those 400 products launched, only…
Valeur Absolue… the candle!
Reading Time: 3 minutesOne of the amazing new Brands in Perfumery, Valeur Absolue, is launching for mother’s day a special offer with an exclusive Candle. Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. You can read our full review of the brand here. One of the interest of this brand is that the fragrances are as interesting as the story told. This sounds obvious but unfortunately it is not always the case among all the nice brands that were launched in the last 5 years. Here we have a brand in which every single detail is taken in consideration and the love of qualitative work is the philosophy. Valeur Absolue is a promise of well-being and pleasure. And each discovery in this brand…
Marilyn Monroe – Chanel 1 x Dior 0
Reading Time: 6 minutesWhen History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5. And here, it is history! Sorry Dior but you loose. Chanel and Marilyn Monroe – the myth of ultimate femininity. We are in April 1952, Marilyn Monroe is 26 years old and Life Magazine has her for the first time in the cover of the magazine. She is the new star in Hollywood. She just signed with the 20th Century Fox and already played in different movies. That year will…
A Lifestyle Magazine that Quenches your Thirst for Fashion
Reading Time: 4 minutesLuxury and fashion need not go hand in hand always. What may be fashionable to one may not be so to the other person. In our quest to know what luxury is and what fashion is, we tend to mix both the concepts. In real life, the agencies of fashion and the agencies of luxury can be quite the contrary to each other. If you visit a fashion website, you might be awed by the glitz and the glamour of the world of fashionistas, expensive dresses, fragrance launches, fashion shows and many more events that usher in fashion in the fashionable way that only they can, into our lives. But when it comes to living fashion and blending it with your life, you need someone to hand-hold you through the entire process. When you watch news, for example red carpet news, page-3 news, and anything that is remotely associated with…