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WPP to create dedicated team for Chanel

WPP to create dedicated team for Chanel

Some brands have outstanding positions in the luxury industry. They accomplish amazing communication campaigns and very often they have ultra-talented agencies working for them. That’s the case of Chanel who have been working in the past years with WPP. This month WPP announced the creation of an internal dream team for Chanel. It is called Plus. Chanel, a media giant Chanel is an amazing brand and a great media investor. Only in the USA, its biggest market, Chanel invested more than 139 million $ in measurable media in 2012, which is pretty consistent vs 2011. Only in American magazines, the total amount of investment reaches 78.9 million $. WPP, great powers lead to great responsibilities Being the agency of several big brands, WPP developed a very interesting model of work. Once a customer crosses a certain amount of business, they put in place a dedicated team. One of the first…