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Discover the brand Louis Chevrolet watches by AJS Production.

Discover the brand Louis Chevrolet watches by AJS Production.

Version française ici You know the car brand Chevrolet (General Motors Company) without doubt. But have you ever heard of the watch brand Louis Chevrolet? First years Louis Chevrolet, at the origin of the name, was born in 1878 in La Chaux-de-Fonds (NE-Switzerland), his father used to work in the watch industry. He spent the first part of his childhood in the Swiss Jura in Bonfol then Beurnevésin. In 1887, his family left Switzerland to join the Gold Coast in…

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Version française ici A little over a year after the launch of the GMT3, the young watchmaker from Jura, VicenTerra, is back with a new model. Vincent Plomb, the creator, is again noted by offering this time a more modern and dynamic variation of a beautiful spherical watchmaking Earth, based on the same architecture as the original subscription series. Legend: VICENTERRA GMT-3 Série 2 The main changes we noticed are: The dial, initially silver, is now obtained by lowering with laser…

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

As we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never….

The Ongoing Innovation of Watches

The Ongoing Innovation of Watches

Watches have grown to be very innovative in this day in age. They also seem to be incredibly recession proof. From the design of the watch and its multiple functions to the watch display cases there is definitely an art behind each product on the market. Below we have listed some of the innovative watches that each have their own artistic inspiration. Nike Strive Wrist Watch The Nike Strive watch is clearly tailored towards athletes with a hint of style. The…