india

Shalimar, new film by Guerlain. The most beautiful love story ever.

Shalimar, new film by Guerlain. The most beautiful love story ever.

History told us many love stories. Romeo and Juliette, Antony and Cleopatra or Paris and Helene of Troy. But do you know the biggest Love story of all? Well Guerlain celebrates this story for the past 88 years with its legendary fragrance Shalimar. And this month, they released a new film, as a magnificent poem to this amazing love story. And the star here is Natalia Vodianova. Jacques Guerlain created Shalimar in order to celebrate this amazing love story between…

Why Luxury Brands are so afraid of Social Media?

Why Luxury Brands are so afraid of Social Media?

Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself the real question: How should I move on into Social Media. Several Brands are afraid of Social media, especially Luxury brands. Of course all these brands have a Facebook page, do not take me wrong, but do they have a true Social media strategy? What is the engagement…

Divine Moments by Raghu Rai – Vacheron Constantin

Divine Moments by Raghu Rai – Vacheron Constantin

The confidential Swiss Watch Manufacture Vacheron Constantin revealed this month an interesting art partnership with Raghu Rai. His new exhibition is called Divine moments and it is a beautiful enigmatic vision of India daily life. RAGHU RAI, born in 1942, originally trained as a civil engineer, before taking up photography at the age of 23, in 1965. A year later, he joined the New Delhi-based national weekly magazine ‘The Statesman’ as their chief photographer, moving on after 10 years to…