Here is the new TV commercial for the iPhone 4. The theme is about the fact that if "you do not have an iPhone" basically you are a loser.... It is bold but is it not a little over the top?
Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper... Others have a clear strategy behind.
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