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Why Female Watches Are Never A Priority in Watchmaking?

Why Female Watches Are Never A Priority in Watchmaking?

The 2019 SIHH is over and while Swiss watchmaking is recovering little by little from hard years, let’s highlight an interesting finding: Female watches are not always a priority in watchmaking. While men lines are generally the iconic pieces and the focus for most of the watch brands, it is unfortunate to realize that there is still efforts to be made in order to better please female watch aficionados. There are very few novelties dedicated to women that are true…