Le printemps

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Every holiday season, we hope to see the magic of christmas to operate. And this Christmas, Le Printemps in Paris will reveal its amazing animated windows in presence with Gwyneth Paltrow in person.  For the past years Le Printemps started a luxury strategy that is far beyond what other competitors are trying to do. In Paris you have Le Printemps and then there are others. Le Printemps, luxury at all levels In the world, Department stores became the key master pieces for all distribution strategies. Not only for Brands but for luxury clients. Sak’s 5th avenue in New York, Harrod’s in London or Takashimaya in Tokyo are priority destinations to all luxury shoppers. And for many years Paris was, lets put it this way, left behind. Galeries Lafayette was getting old, Le Printemps looking for a new positioning and Le Bon Marché… well on the other side of the river….

Noël, Joyeuse Obsession by Prada – Printemps Department store.

Noël, Joyeuse Obsession by Prada – Printemps Department store.

The luxury french Department store PRINTEMPS, reveals this week their incoming partnership with PRADA for the next Christmas season. With a different theme every year, we are always impressed by the original parti-pris that the french department store evokes during the holiday season. And this year, the theme is called “Noël, Joyeuse Obsession by Prada”. In french it means, “Christmas, a happy Obsession by Prada”. Le Printemps, Luxury temple in Paris Since 2006, Le Printemps changed a lot, or let’s say it evolved a lot towards a certain image of the new century luxury. With the purchase by Borleti group from PPR, the french department store got into another league.  More luxury, more edgy and more modern than any other parisian department store. The level is so high that Printemps can compete agains a Sak’s 5th Avenue in New York, Takashimaya in Tokyo or even Harrod’s in London. With a…

Who wants to buy Le Printemps department stores?

Who wants to buy Le Printemps department stores?

2006 was an important year for Le Printemps, the french department store. It was the year that PPR group sold the luxury department store. Financial speaking, the trade was pretty complex. Le Printemps was sold for 1.07 billion euros to a financial group based in Luxembourg. A subsidiary of Deutsche Bank, grouping several investors take over 70% of the capital. The other 30% is taken by the Borletti group. This group, also based in Luxembourg gathers several investors: The Borletti family, several italian fortunes and companies like Dassault, Allianz..   Basically, all the profits of the parisian department store ended up in Luxembourg in the past 6 years. Now, the breaking news is the strong possibility for Le Printemps to be sold again. And again, things look very “dark”. Officially, the Bortelli group does not wish to sell its participation, at the contrary. They even made a proposition of 650…

Le Printemps Paris – Dior for Christmas

Le Printemps Paris – Dior for Christmas

Today was the reveal ceremony of the Christmas windows of Le Printemps, Luxury department store in Paris. This year, Dior is the partner Brand and for this special evening, Marion Cotillard herself, Dior’s egerie, was invited. Every year, the reveal ceremony of Le Printemps’s christmas windows is a major event. The luxury department store is for sure bringing luxury to its edge. Last year, they did Christmas with Chanel. Karl Lagerfeld and Vanessa Paradis came for the inauguration. So this year, it was Dior’s turn and everything was made huge. Dozens of national televisions and journalists, many VIP guests and the amazing animated windows of the Boulevard. You can see here a video showing the precise moment of this inauguration with the arrival of Marion Cotillard AFPTV- F.Novial and N.Bekkouche TF1 – MYVIDEO Each year, Le Printemps does things huge. We all forget that Vuitton is at Galleries Lafayette. Really?…

Street culture, when style meets sportswear

Street culture, when style meets sportswear

Fashion can be a very serious business. Several codes, references, ways you do things and things you do not do. Of course there is also a lot of creativity, freedom and imagination. Someone said Fashion comes from the streets and he was not wrong as fashion is in the streets and it is part of the street culture. According to wikipedia, street culture is related to several youth subculture or counterculture topics pertaining to outdoors of urban centers. These can include street art, street dance, hip-hop culture, fashion or street sports (parkour, skating, streetball, Flatland BMX). Street fashion do not come from the nice design studios. It comes from the grassroots. It is often linked to youth culture and developed in most of big urban centers. Inspirations come from the streets and even high-end fashion brands get this inspiration to create their collections. Streetwear, also known as urban fashion is…

Le Printemps in Paris, a success story.

Le Printemps in Paris, a success story.

After a long period of renovation and a brilliant reveal of last year Christmas windows with Vanessa Paradis and Karl Lagerfeld, we see that Le Printemps became THE Parisian destination for luxury shopping in France. Le Printemps was founded in 1865 by Jules Jaluzot and Jean-Alfred Duclos. Jules Jaluzot was considered as a “self-made” man. He was one of the biggest entrepreneurs of that time, very charismatic and social. After learning the business at Le Bon Marché, he gets married with Augustine Figeac in 1864. She is a member of La Comédie Française and she brings to the couple a quite big dowry of 300,000 francs. Thanks to this money, he can create with Jean-Alfred Duclos the french department store Le Printemps on November 3rd 1865. To remind the different inauguration dates: Le Bon Marché: 1838 BHV: 1856 Le Printemps: 1865 La Samaritaine: 1869 Les Galeries Lafayette: 1895 Le Printemps has a great history of innovation…

Paco Rabanne, future visions by Le Printemps

Paco Rabanne, future visions by Le Printemps

The french luxury department store Le Printemps presented its vision of the future by inviting the avant-gardist brand Paco Rabanne to a special set at the heart of the parisian shop. In the continuous aim to become one of the edgy references for luxury in Europe, Le Printemps is always reinventing itself by always proposing surprising, original and high-fashion animations. After one of the most glamorous luxury christmas in partnership with Chanel, now it is the moment to get a hint of the future with Paco Rabanne. I must say that since the end of the Mr.Rabanne era, the Brand Paco Rabanne was more focusing on Fragrances than Fashion. Now, with a new Artistic Director and this new beautiful operation, we feel that the brand’s heritage is still its force. In deed, Paco Rabanne has a new Artistic Director. It’s name: Manish Arora. He is indian and has followed a…

Le Printemps celebrates a very Chanel Christmas

Le Printemps celebrates a very Chanel Christmas

It is official, the luxury french department store Le Printemps revealed his Christmas theme. This year, Chanel will thrill you during the Holiday season in France. The inauguration of the Christmas windows is always a great event as it kicks-of the beginning of one of the busiest commercial periods of the year. Le Printemps in Paris has evolved towards one of the top levels in terms of Luxury and lifestyle in Europe. Sak’s Fifth Avenue in NY and Takashimaya in Tokyo have now a real competitor in the world. This year, they really placed the level of Christmas very high. They have a global partnership with Chanel for an amazing christmas theme. Not only the luxury french brand has the “commercial windows” but Karl Lagerfeld designed the famous animated windows that thousands of Children and families visit in the animated Haussmann boulevard in winter. For the PR event, Mr Lagerfeld…