les rhabilleurs

TAG Heuer – Mikrogirder 2000 – Reveal

TAG Heuer – Mikrogirder 2000 – Reveal

Before the start of Baselworld 2012, Tag Heuer revealed its new Mikrogirder 2000. You might not miss that one in Baselworld. According to the Brand: “Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 1/2,000th of a second today, and probably even more precisely tomorrow… TAG Heuer challenges three centuries of hairspring/balance wheel mechanical regulation conventions to create a totally new mechanical regulator. The legendary Swiss brand is now unveiling a first Concept version, a 2,000th of a second chronograph beating at 1,000 Hz or 7,200,000 beats per hour!” Interesting to see how the Brand is moving from a “celebrities-marketing” brand to a real engineering watch maker philosophy as main lead of their communication campaign. Here is the film revealing this amazing Timepiece, you can feel the race… For…