L’Homme Ideal
Guerlain launches L’Homme Ideal, new fragrance.
It’s been a while since Guerlain launched a Masculine fragrance. Since the success of the Petite Robe Noire and the relaunch of Shalimar with the amazing film they created, the tone was for women. In this beginning of June, Guerlain changes this situation with the launch of L’Homme Ideal. Masculine fragrances by Guerlain, a success story that lasts. Despite the fact Guerlain marked for ever the Perfumery history with amazing feminine fragrances like Jicky, Shalimar, L’Heure Bleue or Chamade, the men’s side is populated by extraordinary stories and creations. In a way, Guerlain was always a man’s world. First because there were always Men’s perfumers and most of the feminine fragrances were some how a celebration of women and femininity like only a man could do. The lover, the friend, the confidant, the father or the husband. In terms of perfumers, there is a beautiful transmission from one man to…