Branding is one of those words we all use, but few of us pause to define it truly. In its purest sense, branding is the process of shaping perception. It is how...
(English Version here)
Dans l’industrie de la mode et du luxe, certaines figures incarnent à elles seules l’équilibre subtil entre héritage et modernité. Éléonore Baudry, présidente de Figaret Paris, appartient à cette génération...
At first glance, a pair of sneakers might seem like a functional accessory or a fashion statement. But in 2025, trainers have become much more than that. They are a cultural artefact,...
