Tag: lifestyle

The Latest Digital: Gucci, Porsche & Raymond Weil

Luxury brands push more & more video content, as Raymond Weil directs all corporate web traffic to Facebook and Christie’s auctions Andy Warhol exclusively online

Given François-Henri Pinault’s well-documented love of technology and digital communications, it is with little surprise that the French conglomerate is turning its Digital Academy project into a permanent human resources tool.

Launched in September 2011 as a pilot training scheme, the initiative is designed to foster digital culture within its luxury and sport/lifestyle brands, including Gucci, Puma, Stella McCartney and Boucheron.

WWD reports that 400 employees have as yet taken part in training sessions in eight cities on three continents, with participation not only by digital experts, but also top brand managers and chief executive officers. The workshops are designed to strengthen expertise; help brands define and seize opportunities; develop innovation and e-commerce, and create a digital community within the group.

Anya Hindmarch, Digital Campaign

Anya Hindmarch launched a multichannel campaign entitled Anyagrams to celebrate the brand’s London Fashion Week presentation. The brand launched a digital anagram generator that produced fashion-themed nicknames for consumers and attendees, where consumers could share their new identities through social media.

Website: anyagrams.com
Source: Luxury Daily

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Barney’s Outlet, Website

Barneys New York has uploaded its famous outlet sale to a permanent online space. The department store chain launched the new ecommerce site at barneyswarehouse.com, seeking to match the outlet shopping experience to that of its main ecommerce site. The move will also expand the consumer pool for the Barney’s online consumer.

Website: barneyswarehouse.com
Source: Luxury Daily

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Benetti, Website

Benetti is celebrating its 140th anniversary with the unveiling of a sleek new website, supported by the “Being Unique is an Art” campaign. The site has been optimised to display full screen regardless of the platform, screen resolution, browser or device, and centres itself on the bespoke services offered by the luxury boat builder.

Website:
Source: Luxury Insider

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Burberry, Runway Made to Order

Burberry launched a service called Runway Made to Order, allowing customers to order products directly from its London Fashion Week FW13-14 collection, for delivery in a matter of weeks. Clients that order accessories or outerwear from burberry.com not only have the option to personalise metal plate of a jacket or bag with their name or initials, but access video of their product being made, just for them.

Website: burberry.com
Source: Fashion United

Chanel, Video

To celebrate the 1932 Chanel fine jewellery collection dedicated to diamonds, the brand has released a video detailing the heritage of Bijoux de Diamants. The short film details the way Coco Chanel paved the way for a whole new style of fine jewellery, using collage, animation, and archival footage.

YouTube: Chanel
Source: Fashionologie

Chloé, Video

French fashion house Chloé is celebrating its limited-edition 60th anniversary collection with a series of eight mini films that celebrate the designers who have contributed to the label since its formation in 1952. The first film explores La blouse that was part of the spring/summer 1960 collection by Ms. Gaby Aghion, the brand’s founder.

YouTube: Chloé
Source: Luxury Daily

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Christie’s, Online Auction

Christie’s recently completed an online-exclusive auction, featuring 125 works of art by the American pop icon Andy Warhol. The auction marked the first time that Warhol’s art was sold strictly online, with prices ranging from $600 to $70,000, offering buyers “extraordinary global access to Warhol’s work.

Website: christies.com/warhol
Source: Luxuo

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Diageo Reserve, eCommerce

Diageo Reserve has launched a luxury e-commerce platform, Alexander & James, named after sprits makers Alexander Walker and James Buchanan. The online portal retails premium Diageo brands and focuses on gifts and features a dedicated area offering ideas for packaged present ideas.

The portal, created in partnership with digital agency Huge, will also link to Facebook for users to share wish lists and get reminders of friend’s birthdays. Registered members can create a wish-list to share as well. It is currently only available in the UK and will be expanded across Europe in the coming months.

Website: alexanderandjames.com
Source: Marketing Week

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Gucci, Facebook App

Gucci is celebrating the launch of its newest fragrance, Guilty Black, through a Facebook application that includes a video and fragrance locator. The Facebook app includes video, information about the fragrances, campaign images and an area where consumers can join Gucci’s mailing list.

Facebook: Gucci
Source: Luxury Daily

Longines, App

Swiss watchmaker Longines is tapping its involvement in the world of alpine skiing for a new mobile application that gives enthusiasts news and updates on the sport. The app, entitled Live Alpine Skiing, allows users to find out the latest about events and competitors in the area of alpine skiing.

YouTube: Longines Watches
Source: Luxury Daily

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Melia, eCommerce

Meliá Hotels International has launched an online store through which customers can buy a collection of bedroom and bathroom products featured in Meliá hotels. Amongst the items available are a choice of mattresses and bed bases, pillows, duvets and bed linen, as well as bathroom towels and bathrobes.

Website: meliahotels-store.com
Source: Hospitality.net

Miu Miu, Video

Miu Miu has unveiled the fifth film in its ‘The Women’s Tales’ series, entitled The Door, directed by Ava Marie DuVernay. The director became the first African-American woman to win the best director prize at Sundance for her film Middle of Nowhere in 2012, and seeks to illuminate both the power of female bonds and the transformative function of clothing in the short.

YouTube: Miu Miu
Source: Style.com

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Porsche, Crowdsourcing

German automaker Porsche is honouring its 5 million Facebook fans by letting them collaborate on designing a 911 Carrera 4S vehicle. Each week for five weeks, Porsche invites it’s Facebook fans to vote on various specifications of the special 911 Carrera 4S model, on a different part of the vehicle.

Website: porsche.com/5million
Source: Luxury Daily

Prada, Video

Prada has launched its Spring 2013 campaign video, directed by DJA with photography from Steven Meisel. The short film features ten models – including Eva Herzigova, Saskia de Brauw & Raquel Zimmermann – each representing one of the mysterious flowers represented in the collection.

YouTube: Prada
Source: Fashionista

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Raymond Weil, Facebook

In honour of Facebook’s 9th birthday, Raymond Weil chose to direct all of its corporate website traffic to its Facebook page for just one day. Acknowledging the shift in consumer behaviour and consumption of social media, the gesture intends to acknowledge the power of Facebook to connect brands and fans with their larger social “hives.”

Facebook: Raymond Weil
Source: Raymond Weil

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Swarovski, Multi-Channel Campaign

Swarovski, in partnership with RO New York, has launched it’s first multi-channel campaign with ’"Passport to Sparkle", a year-long project designed to engage the consumer with an interactive in-store and online initiative inspired by travel.

The result is a powerful integrated project integrating the online and in-store experience with elements including crystallized passports, customized and collectable passport stamps, a micro-site and social media content.

Website: passporttosparkle.com
Source: RO New York


For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Labelux, Burberry & Chanel
- The Latest Digital: Cartier, Prada & Tod’s
- The Latest Digital: Balmain, Yoox & Mandarin Oriental

The Latest Appointments: Chanel, Daimler & Condé Nast

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Anna Wintour has been appointed artistic director at Condé Nast

The Latest luxury industry appointments at Barneys, Daimler, Chanel, Tod’s, Condé Nast, Aquascutum, Raymond Weil, Walpole, Sofitel & Volvo

Richemont has announced the retirement of Ms Pilar Boxford, effective 1 April 2013. She will step down from the Group Management Committee at that time after serving the Swiss conglomerate since 1979. Following her retirement, she will continue as a consultant, supporting the Maisons on key public relations matters.

Henrik Fisker has resigned as executive chairman, citing “several major disagreements” with top management on business strategy, according to an email he apparently distributed to several major news organisations. According to Brand Channel, Fisker was integral to the design of the company’s cars as well as its name.

Shiseido Co. President Hisayuki Suekawa will step down for health reasons at the end of March 2013. Chairman Shinzo Maeda, who was president from 2005 to 2011, will take on the added role of president.

Mark Taylor, COO, Acquascutum

Aquascutum has hired former Juicy Couture finance director Mark Taylor as its chief operating officer for its UK business. Mr. Taylor took up the position in early March, replacing former Aquascutum boss Tim Dally, who stepped down due to ill health. He will report directly to Aquascutum International’s executive director and general manager, Andrew Chan.

Source: Fashion United

Jennifer Sunwoo, EVP, Barneys

Barneys New York has confirmed that Jennifer Sunwoo has been promoted to executive vice president and general merchandise manager for women’s, effective immediately. The former Bergdorf’s divisional merchandise manager of designer sportswear, joined Barneys in 2011 as the senior vice president of women’s designer fashion.

Source: WWD

Christine Dagousset Global President, Fragrance & Beauty, Chanel

Christine Dagousset, currently executive vice president of fragrance and beauté at Chanel Inc. in the U.S., has been appointed global president for the division. Ms. Dagousset began an 11-year tenure with L’Oréal as an intern in the household products division. In 1998 she was approached by Chanel to become senior vice president for global skincare, based in France.

Source: WWD

Victor Luis, CEO, Coach

Coach Inc. has named Victor Luis, head of the company’s international business, to succeed Chief Executive Officer Lew Frankfort next year. Frankfort, who was named CEO in 1995, will become executive chairman as of January 2014. Coach named Luis president and chief commercial officer in the interim and said he’ll also join the board.

Source: Bloomberg

Anna Wintour, Artistic Director, Condé Nast

Condé Nast has promoted Anna Wintour to the newly created role of artistic director, further to her duties as editor in chief of Vogue and editorial director of Teen Vogue. “The establishment of an Artistic Director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast,’” Charles H. Townsend, the chief executive of Condé Nast.

Source: Fashionista

Dieter Zetsche, CEO, Daimler

Daimler has extended Chief Executive Officer Dieter Zetsche’s term until the end of 2016. The automaker has also named manufacturing manager Wolfgang Bernhard as head of the Daimler Trucks division, switching roles with Andreas Renschler, who will oversee production and purchasing at Mercedes-Benz cars and vans.

Source: Bloomberg

David Chu, CEO, Georg Jensen

Georg Jensen has appointed David Chu – the original founder of Nautica – as its new Chief Executive Officer. Mr. Chu previously served as Georg Jensen co-chair of the Board of Directors and chief creative officer. He will continue to serve as a board member as well as the chief creative officer, overseeing the design direction and strategy for all products.

Source: Retail Jeweller

Ann McLaughlin Korologos, Jean Tomlin, Board of Directors, Michael Kors

Michael Kors Holdings Limited has appointed Ann McLaughlin Korologos and Jean Tomlin to the Company’s Board of Directors. Ann McLaughlin Korologos is a former U.S. Secretary of Labor with extensive experience in the areas of international markets, marketing, regulatory and government affairs, policymaking and corporate governance.

Jean Tomlin has over 35 years experience in human resources, employee relations, training and development. Since 2006, Ms. Tomlin has served as Director, Human Resources of the London Organising Committee of the Olympic and Paralympic Games.

Source: BusinessWire

Stuart Sklar, VP, Raymond Weil North America

Raymond Weil has appointed Stuart Sklar as vice president of North America. Sklar previously held the positions of vice president of national sales at Bulova, senior vice president at Movado Group, and president at Maurice Lacroix.

Source: JCK Online

François Tauriac, Managing Director, Richard Mille

Richard Mille has appointed François Tauriac as managing director. Mr. Tauriac has spent his entire career at the Figaro Group as a journalist, starting out in the politics department of the group’s French daily newspaper. He has also developed a number of innovative online and digital applications, including the first magazine television channel on YouTube: “Very Watch”.

Source: FHH

Sirinate Meenakul, Global Brand Director, Sofitel So

Sofitel Luxury Hotels has appointed Sirinate Meenakul as its first Global Brand Director for the Sofitel So label, the ‘boutique hotel’ vision of Sofitel. Mr. Meenakul has served almost two decades in the hospitality sector, and will spearhead and strategise the overall brand positioning of Sofitel So.

Source: eTravel Blackboard

Alessandra Facchinetti, Creative Director, Tod’s

Tod’s has hired former Gucci and Valentino designer Alessandra Facchinetti as creative director, where she will oversee the company’s womenswear line. Her first collection will be presented during the Milan fashion week in September 2013. Facchinetti, who debuted as designer of Prada’s edgy brand MiuMiu in 1994, made her name as creative head at Gucci, Moncler and Valentino.

Source: Reuters

Robin Page, Interior Design, Volvo

Volvo has hired the man responsible for designing the interiors of the Bentley Continental and Mulsanne. Bentley’s head of interior design, Robin Page, has confirmed he’s joining Volvo to head up the interior design department at the Swedish automaker.

Source: Motor Authority

Sue O’Brien, Board of Directors, Walpole

Sue O’Brien has been appointed to the Walpole board of directors, the luxury brands trade body that represents British brands. In addition to her new role, O’Brien has been the group chief executive of Norman Broadbent since 2008, and she created the Human Capital Consulting Group which helps deliver and assess innovative leaders of the future.

Source: Fashion United


For more in the series of The Latest Appointments, please see our most recent editions as follows:

- The Latest Appointments: Bulgari, Burberry & Four Seasons
- The Latest Appointments: Harrods, Balenciaga & Louis Vuitton
- The Latest Appointments: Christie’s, Richemont & Ferrari

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Maison Martin Margiela AW13

There are ridiculous naysayers that will insist Maison Martin Margiela can never be the same without the man himself at the helm.The truth is at a label as mysterious as Margiela is, it’s always been difficult to see which lab-coated individual was responsible for what and that was always the intention. MMM sans Margiela has been through a "Reboot. Recharge. Rethink." phase, which felt like it had hit a eureka moment at its latest show.Rehashing old Margiela-isms wasn’t going to cut the mustard.Instead, the Maison forged ahead with its own take on masculine tailoring in faded pinstripes, rounded at the shoulders, elongated in the sleeve, and often with the cuffs acting as sculptural detailing. Hair tucked into straps in-built into practically every single silhouette was one practical take-away point.The visual decoration was powerful. Streaked with paint, injected with circular patent panels, trussed up in PVC, scribbled with luminous knit yarn embroidery and finally "defiled" by shouty typographic slogan gowns – this wasn’t MMM respectfully doing Margiela by textbook.This was MMM working away, conjuring up pieces that delight and perplex in equal measure, just as it always did.

www.maisonmartinmargiela.com

Makeup: Hannah Murray

Models pictured: Nastya Kusakina-@Kusakina_Nastya, Juliana Schurig-@juliana_schurig, Yumi Lambert-@YlaUr_Mal, Katia Selinger-@katiaselinger, Aline Weber-@alineweber_real

Moschino AW13

Mixing a soundtrack of Oasis, Blur and a symphony of bagpipes – it was clear there was a real clash of references at Moschino this season. There were micro tartan kilts, double-breasted riding jackets and fringe-heavy suede coats, all given Moschino attitude with the inclusion of oversized gold earrings and gold studded embellishments.

The mini and at times, box-like silhouettes echoed the luxury teenage power dressing of the 90s. Shut up! We're, like, so talking the wardrobe of (now classic) movie 'Clueless'. Whilst this season's colour palette developed with each look, moving from pop reds, to forest greens into a monochromatic ending of black on white.

However, Clueless in the dictionary sense of the word, this was not, with a very considered take on the extra details; the bow ties, the pussy bows and embroidered gold Moschino crests. The fringed leather pouches slung round the waist and the tartan trimmed hats told the story of an Italian Highland fling.

Iceberg AW13

Precision and optical illusion defined the Iceberg show. As the collection unfolded, it told the story of geometric possibilities – opening with sharp leather lines that formed across on the body, before moving onto stripes, block coloured sleeves and closing with a finale of vivid prints.

Within the strict linear regularity of the collection, colour burst onto designs. It was used to dramatic effect, highlighting these ordered shapes by offering one white and one yellow sleeve on a black jumper, or by combining yellow, beige and white stripes on a woollen dress. By the end of the collection, it has reached a new extreme when psychedelic acid prints emerged on dresses, or featured as beaded as sequins on oversized knitwear.

Models pictured: Cara Delevingne (@Caradelevingne), Zuzanna Bijoch (@BijochZuzanna), Daria Strokous (@DariaStrokous), Julia Nobis (@JuliaNobis1), Bette Franke (@Bette_Franke), Hanne Gaby Odiele (@hannegabysays), Ava Smith (@Avakattos)

Iceage

They'd hate me for saying it, but Danish four-piece Iceage are the sexiest thing to happen to punk in forever. The band play loud and fast, with the violent, trance-like body-flinging of frontman Elias Bender Rnnenfelt seeming the all the more vital when backed with the understated stage presence anddeft musicianshipof Johan Surrballe Wieth, Dan Kjr Nielsen and Jakob Tvilling Pless. Iceage's new albumYou're Nothingis a wildly diverse and unexpectedly catchy ride through post-punk, hardcore and experimental noise with strikingly imagistic lyrics that hit like a bullet. In the remarkable new track 'Awake', Elias launches from throbbing riffs into an unsettling deeply-intoned monologue:"The walls began to crack/ They launched the guns at their sons heads."

Much has been made of the supposedly fascist undertones the of the band's work:Wieth has a tattoo of equally controversial80s neofolk bandDeath In June's Whip-Handlogotheinterlocking letters of their ownband symbol form a cultish geometry.At Iceage gigs, collected fans pump their fists atRnnenfelt – as attendees of punk gigs have done at every show since1978.If Iceage's first albumNew Brigadewas their statement of intent in 2-minute throttling blasts, thenYou're Nothingis the sound of the band widening their view and finding just as much fear, hope, and lust. And while theirvision is often unpretty - even sinister - it's far from the F-word.

A lot of the time anger is directed inwards. But onYou're Nothing,for every lyric like"If I could/ leave my body then I would/ Bleed into a lake/Dashing away/ Disappear"there's an optimistic payoff, like in 'Ecstasy', where Rnnenfelt sings of being"adorned in carnal ecstasy… A mere blow of wind could turn me into light."There's an urgent and ever-quickening pulse beneath the bloody knuckles as they self-assuredly articulate their message. Iceage are a band to believe in - you can even buy the pinbadgeto declare it.

DD: Your new album's calledYou're Nothing. Who's that sentiment directed at?

Elias Bender Rnnenfelt: Both the way you see other people sometimes, but also how things can feel like nothing in a certain light. It's written from a personal point of view. It's not pointed at a specific person, it's more of an emotion.

DD: My favourite track on the album is 'Morals'. The use of piano is new for the band.

Elias Bender Rnnenfelt: I don't know how conscious it was. There's not really any boundaries when you write, and sometimes it goes in unexpected places. That song is inspired by an old Italian singer called Mina. I can't remember how I found out about her, but I was listening to a lot of old Italian music, and I found a song of hers, and 'Morals' is kind of based on the piano that song.I think she might be singing "someone like you", which is a lyric in the song.

DD: Do you think there's a lack of morals in society, or in people you observe?

Elias Bender Rnnenfelt: Yeah, just in surroundings. It's not necessarily written from a political view, but more of human view. It's more about self-respect, when people are insincere and stuff like that. I write most of the lyrics but we all contribute.

DD: I love the monologue in 'Awake' -"The fire broke out, we were running the night" -and then there's the sound of glass breaking.

Elias Bender Rnnenfelt: It's partly about society, but also that lyric is also very much about imagery. Those lyrics are quite theatrical. We were trying rock opera. [laughs] I guess it's our 'Bohemian Rapsody'.

DD: Is it tongue-in-cheek?

Elias Bender Rnnenfelt: No.

Dan Kjr Nielsen: I guess the lyrics are a bit about the walls of society, however that may sound.

Elias Bender Rnnenfelt: Just the boundaries and stuff. Not actual walls. The state, and institutions in general.

Dan Kjr Nielsen: If we need to smash a glass to have a revolution…? It's a big question to answer. We're not really a political band.

DD: I read that you refer to your fans as victims. How come?

Elias Bender Rnnenfelt: That's a thing that keeps getting misinterpreted again and again. We get asked about it a lot, but people don't really seem to get it. On a blog ages ago, there was a friend of ours who got pushed into a pit, and got seven stitches or something, and he had a picture there that said "Victim". It's not anything that we thought that much about. Obviously we don't see our fans as victims.

DD: Do you feel differently about this new album to your first,New Brigade(2011)?

Dan Kjr Nielsen: Yeah. I think there's more going on. We've tried to do more things, and not to be restricting ourselves.

Elias Bender Rnnenfelt: I think it's much better.

DD: Is it true that you took your name from the Warsaw song 'Living In The Ice Age'?

Dan Kjr Nielsen: No. We were brainstorming words.

Elias Bender Rnnenfelt: It sounded like a band name. We thought it was kind of stupid to call ourselves Ice Age, 'cause we don't wanna be associated with the Ice Age! So we spelled it in one word.

DD: Elias, your presence onstage seems quite trance-like. Does it feel that way to you?

Elias Bender Rnnenfelt: Sometimes. If it's a good show, I guess I sometimes forget about what I'm doing.

DD: There was a lot of body contact too, it seemed like an intimate experience

Dan Kjr Nielsen: We're working together. We have a brotherly relationship.

Elias Bender Rnnenfelt: We've known each other for a really long time. I started hanging out with these guys since I was 11 or 12 or something. We just grew up in the same neighbourhood.

Dan Kjr Nielsen: Johan was in my class since we were six years old.

DD: What were you listening to at six years old?

Dan Kjr Nielsen: Kids' music. Michael Jackson. Me and my mother shared a Spice Girls CD, but I would only listen to it when she put it on.

Elias Bender Rnnenfelt: I don't think I cared that much for music back then.

Dan Kjr Nielsen: My father taught me to like KISS, but I mostly just looked at them.

DD: Well, KISS put on a great show. Is it important to you to put on a great live experience?

Dan Kjr Nielsen: Well, if itisa great live experience! Sometimes it is pretty shit. We're not a band you can rely on. Sometimes everything falls apart and it's nothing, and sometimes it's like we're the greatest band in the world.

DD: Who's your dream band to play with.

Elias Bender Rnnenfelt: Ah, we like to play with our friends.

Dan Kjr Nielsen: (deadpans) KISS!

Elias Bender Rnnenfelt: We decided one time to do support shows for Fucked Up, but we weren't really into it. We'd rather do our own thing and maybe play for less people, but at least we're playing forourpeople.

DD: Elias, what your influences in terms of literature?

Elias Bender Rnnenfelt: I like writers like George Bataille, The Story of the Eye. There are a couple of references to that in our lyrics. I think I was reading it around these guys - we all took turns to read it.

Dan Kjr Nielsen: (grins) It's a pretty dirty book.

Elias Bender Rnnenfelt: Yukio Mishima, and Jean Genet is awesome. I've read The Thief's Journal and now I'm reading The Miracle of the Rose.

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