lifestyle

iGen, forget about millennials, here is the new Eldorado

iGen, forget about millennials, here is the new Eldorado

Millenials were responsible for the disrruption in economy and especially in the luxury industry. This is actually old news, discover the iGen generation: fully connected, less rebellious, more tolerant and clearly unprepared for Adulthood. Yes it is a mess and it is coming for you, luxury brand! Why Millennials were the gold pot? Millennials are below 25 years old and some of them have money. They have more than $US200 billion to spend and they contribute to $US500 billion indirectly through influencing their parents (source: US Chamber of Commerce). By 2017, this generation is supposed to outspend the BabyBoomers. They are “hyperly” connected and engage with luxury brands in ways we would not imagine. They are also very demanding and traditional luxury is not enough. They seek very exclusive experiences and products, more than previous generations. Also called generation Y, they are young adults born between 1980 and 2000. so…

5 Ways to Turn Any Space Into a Luxury Apartment

5 Ways to Turn Any Space Into a Luxury Apartment

Regardless of what type of budget you may have, the whole concept of turning any space into a luxury apartment is not as expensive as you may assume. By making a few adjustments, you could completely transform the look of your apartment and add a sense of panache and elegance to any room. In this post, we’re going to take a look at several things you can do to transform your space, no matter how small or large it is, into a luxury themed apartment. 1) Lavish Bedroom A lavish bedroom is at the centre of every luxury apartment. In fact, if you have ever been in a VIP suite at a hotel, you more than likely have noticed how the suites always contain a bedroom that is well-designed with matching curtains, pillows and bedding. The first thing you’ll need to do is to ensure that you get a supportive…

Hotel Royal – Evian Resort reopening!

Hotel Royal – Evian Resort reopening!

The Leman lake is one of the most beautiful places you can visit in the Alpine area. In one side you have the Swiss riviera and in the other side the amazing French Savoie with Evian les Bains. In the French thermal city you can find one of the most beautiful hotels of the region: the Hotel Royal – Evian Resort. In Evian-les-Bains, on the French shores of Lake Geneva at the foot of the Alps, the Hôtel Royal offers you an exceptional environment. After several month of renewal, the Hotel Royal is back more beautiful than never. Have a look.

Taschen 4 cities, everything you need to travel with style.

Taschen 4 cities, everything you need to travel with style.

Every year it is always the same story: I am traveling to a certain destination and wonder which travel guide book should I choose. From Lonely Planet to the Louis Vuitton city guides, sometimes we have the feeling there is always something missing. This year you can discover the 4 Cities travel collection by Taschen. It is an original, compact yet complete travel guide collection based on 4 important destinations in the world: Paris, London, Berlin and New York. Each city gets 3 guides by theme: Hotels, Bars and Restaurants, Shopping. Thanks to these guides, you will live and experience like if you were an inhabitant of one of these cities. Many tips, insider advices and beautiful pictures in order to describe the best experience you can get from these destinations. Here are some snapshots from inside the books, as you can see, the images and the layout is really…

“Made In Swiss” Reaches The Air

“Made In Swiss” Reaches The Air

The term ‘Made in Swiss’ carries a lot of meaning in terms of quality and class. Now the same Swiss quality is available in the domain of aviation as well. This month, a new SWISS non-stop flight ‘Airbus A340-300’ has been launched that connects Singapore to Switzerland. The airline with its origin in Switzerland makes sure that it fulfills the legacy worthy of the name. The service from SWISS is expected to be top notch and same applies for its performance. The SWISS ‘First’ and ‘Business’ goes an extra mile to impress. Singapore to Switzerland is a long flight with time duration of nearly 13 hours. This means that the comfort level has to be exceptional for luxury travelers. As far as the luxury perspective is concerned, the SWISS Business has flat beds which are two meters in length and have adjustable air cushions. Imagine the comfort of sleeping the moment the…

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Men and women have gambled since the beginning of modern civilization.  But this ancient sport relying on chance and skill has finally evolved into the modern era, with cutting edge technologies designed to make your gambling experience more fun, and more profitable.  If you’re thinking of heading to the casinos or the track, stack the odds in your favor by putting the whole of human achievement at your fingertips.  From online analysis to the latest horse race software, prepare yourself for a winning day at the track, the modern way. Look the part. It wasn’t that long ago that a day at the racetrack or the casino was considered a somewhat formal affair.  Men and women wore their best threads.  Here’s a great tip:  if you want to be a high roller, start by looking like one.  A little extra effort in the suit and tie department will pay off…

Heidi is naughty but nice…

Heidi is naughty but nice…

Victorinox, a swiss legendary company is reviewing swiss mythology with a modern twist via a mini web serie called Swiss myths. It is an initiative run by the Watch team division in order to highlight new incoming products. The first episode shows a nowadays Heidi who decides to visit her Grand-father. It is apparently the first film of many displaying new adventures of Switzerland’s mythic heroes. When heritage meets modernity… the result is outstanding. In this episode, Victorinox presents a special limited edition of the Original watch, here proposed with a natural leather strap and cover.     The Original is a watch with three hands and a date window, animated by a Ronda quartz movement. The Original Chronograph has three central hands, date window at 4 o’clock, three sub-dials and an ETA quartz chronograph movement. In both versions, the natural leather strap can be worn in the traditional way,…

Who wants to buy Le Printemps department stores?

Who wants to buy Le Printemps department stores?

2006 was an important year for Le Printemps, the french department store. It was the year that PPR group sold the luxury department store. Financial speaking, the trade was pretty complex. Le Printemps was sold for 1.07 billion euros to a financial group based in Luxembourg. A subsidiary of Deutsche Bank, grouping several investors take over 70% of the capital. The other 30% is taken by the Borletti group. This group, also based in Luxembourg gathers several investors: The Borletti family, several italian fortunes and companies like Dassault, Allianz..   Basically, all the profits of the parisian department store ended up in Luxembourg in the past 6 years. Now, the breaking news is the strong possibility for Le Printemps to be sold again. And again, things look very “dark”. Officially, the Bortelli group does not wish to sell its participation, at the contrary. They even made a proposition of 650…

Keep The Family Comfy and Safe In Luxury

Keep The Family Comfy and Safe In Luxury

Cars and SUVs offer options for you and your family to have utility as well as luxury. Many high end car manufacturers today realize that people are looking for their vehicles to be a little more versatile in what they offer, so manufacturers have more options for vehicles now than they ever have. BMW’s SUV Options The BMW name has long been synonymous with luxury, quality, and advanced technology when it comes to car manufacturing. The X1 xDrive36i is one of BMW’s SUV lines that offer many great opportunities for both utility and luxury. On the luxury end of things you can find: ·         Harman Kardon Surround Sound system. ·         Heated front seats. ·         BMW apps which allow you to connect to social networking, music PlugIn and video from your Iphone to the BMW display screen, and other “integrated web-connected features”. ·         BMW tablet DVD system. ·         BMW iPad holder….

Appleton Estate 50 year old Jamaican Rum

Appleton Estate 50 year old Jamaican Rum

In order to celebrate the 50 years of Jamaican independence, Appleton Estate launched this summer a very special limited edition of an old Rum. Discover here the Appleton Estate 50 Year Old Jamaica Independence Reserve. Encased in a hand crafted crystal decanter, only 800 bottles will be released making each £3,500 bottle a special addition to any drink connoisseur’s collection. Appleton Estate 50 Year Old Jamaica Independence Reserve is a hand blended and exceptionally smooth, deep mahogany sipping rum that will excite the most sophisticated of palates. Its powerful notes of oak, vanilla, cinnamon and maple resonate with a distinctive hint of orange peel – the hallmark of all Appleton Estate Jamaican Rums. he handcrafted crystal decanter denotes etchings inspired by Jamaica’s national symbols. The bottle comes with a commemorative booklet that outlines Jamaica’s march to Independence and the rum’s remarkable 50 year journey. See here a mood video revealing all the precious…

Citadium – The temple of StreetStyle in Paris

Citadium – The temple of StreetStyle in Paris

Who already went to Paris and visit Citadium? If you did go to Paris and did not visit Citadium, is because you are not interested in StreetCulture. Because in deed, Citadium IS THE TEMPLE OF STREET in Paris. The first store, or I should say Megastore, opened in 2000 under the creative vision of Printemps Department Sores. A parisian place that mixes the StreetStyle, Skate culture, Rock and sport attitude with a high pitched fashion taste. My friends would say: “this is dynamite honey”. The first store gathers more than 250 brands in a huge 20,000 square feet store! You need to see. In time Citadium become one of the important references in fashion and life style with a huge street influence. Basically: “Be there or be square”. 10 years after the first opening, and in order to celebrate the 10th anniversary, Citadium revealed its new store concept and opened…