Here is our review on watch-makers and their presence in Facebook. Most of these brands have a tremendous amount of fans and they engage with them frequently. Of course some of them are more successful than others. Facebook, the modern word-of-mouth in watchmaking. When it comes to choose a watch, you better choose well because it will probably be on your wrist for several years, especially when you choose a luxury timepiece. Most of the great watches get to be known thanks to word-of-mouth. And a few of them become legends or icons. In our 2.0 digital world, there is something that is replacing the traditional word of mouth, and that is Social Media. Networks like Facebook became virtual places for watch brands fans to share their passion for luxury watches. Some of these brands understood this powerful way to build awareness and to connect to fans all over the…

• 21 May 2014