Chanel released its campaign for a special Nail Polish collection called "Les Couleurs cultes", which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a...
Version française ici
During Baselworld 2013, Luxury Activist team got the privilege to have the new collections presented by Stefano Macaluso, Product Development Director at Girard-Perregaux.
Much of the interview was devoted to a fascinating...
Luxury Brands
What defines a country, a group of people or any human association are often the common cultural references they share together. Literature, painting, sculpture, dance, religion or civic education are...
With constant news streams reporting on how disposable incomes are down, consumer prices are up, the housing market is flat and the outlook is bleak, you would be forgiven for thinking that...
So You Want To Be A Fashion Designer
The fashion world is a cut-throat industry that only takes in the most talented individuals. Having excellent visions, style and skill is the most important...
Jelmoli, the luxury department store in Zürich, is a true "House of Brands" as its slogan says. Every year, new brands, services and products are introduced so that the customers will have...
Since the ex-URSS disappeared, many brands, especially the luxury ones have been trying hard to make good money in Russia. Luxury shopping malls in Moscow were built and many companies installed subsidiaries...
This month Bentley motors announced the launch of its new Continental GT V8. A pure adrenaline car with the british elegance touch. They just revealed a new video showing a very interesting...
