luxury brands

iGen, forget about millennials, here is the new Eldorado

iGen, forget about millennials, here is the new Eldorado

Millenials were responsible for the disrruption in economy and especially in the luxury industry. This is actually old news, discover the iGen generation: fully connected, less rebellious, more tolerant and clearly unprepared for Adulthood. Yes it is a mess and it is coming for you, luxury brand! Why Millennials were the gold pot? Millennials are below 25 years old and some of them have money. They have more than $US200 billion to spend and they contribute to $US500 billion indirectly through influencing their parents (source: US Chamber of Commerce). By 2017, this generation is supposed to outspend the BabyBoomers. They are “hyperly” connected and engage with luxury brands in ways we would not imagine. They are also very demanding and traditional luxury is not enough. They seek very exclusive experiences and products, more than previous generations. Also called generation Y, they are young adults born between 1980 and 2000. so…

Friday Chronicles #27 – Top 4 luxury trends that you better watch out.

Friday Chronicles #27 – Top 4 luxury trends that you better watch out.

The luxury industry is completely redefining its scope right now. From the explosion of internet and specially Social Media, Millennials being so radical in terms of choices and a new luxury culture being established… all these elements bring luxury brands to develop new strategies. The time during which luxury brands would arrogantly dictate what people should wear or do is over. Here are 4 luxury trends that you better watch out if you wish to keep ahead of the luxury game. luxury [ luhk-shuh-ree, luhg-zhuh- ] Main Entry: luxury Part of Speech: noun Definition: great pleasure, indulgence Synonyms: affluence, bliss, comfort, delight, enjoyment, exorbitance, extravagance, frill, gratification, hedonism, high living, immoderation, intemperance, leisure, luxuriousness, opulence, rarity, richness, satisfaction, splendor, sumptuousness, treat, well-being Antonyms: austerity, economy, frugality The Luxury Market, big money for a worldwide business We estimate the global luxury market in 2017 up to $289 Billion (source: Worldwide Luxury Market…

Exclusive Interview – Nadja Axarlis, Founder of FUZZ

Exclusive Interview – Nadja Axarlis, Founder of FUZZ

The brand FUZZ is created in 2016 by Nadja Axarlis. She works first as a buyer for the famous Swiss department store Bongenie Grieder, which is why she knows the needs of modern customers. Like Nadja Axarlis, many of her friends wanted to take advantage of the fur assets, but they gave it up for ethical reasons. The mission of Nadja Axarlis is then clear; FUZZ had just been born. Quality, good conscience and fair production are at the heart of the concerns. The first collection is therefore in production and includes jackets, coats and waistcoats both trendy and timeless. They are made in Paris, the capital of fashion. Here is an exclusive interview from Nadja Axarlis for LuxuryActivist.com. Luxury Activist (LA) – How did you get to the idea of launching Fuzz? Nadja Axarlis (NA): The idea was born last autumn within a small circle of girlfriends where we discussed different…

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Digital is evolving is such ways that today we can target and track people in ways that we would not imagine 5 to 10 years ago. Barbarian words such as sequential targeting, re-targeting, re-marketing are current vocabulary for any good digital marketer. The king of all barbarian words would definitely be Programmatic. You can also call it automatic advertising as per the nature of the activity. We can see that today in the world more than 50% of total ad spending in digital is done via programmatic. 27.7 Billion USD is dedicated today for Programmatic buying, from which a large majority is concentrated in the US. The main idea of programmatic is to focus on the audience targeting which brings the “environment” in a secondary position. The goal being to reach the right person with the right message no matter where this person is. It is called automatic advertising as…

Luxury news, a growing interest in the world.

Luxury news, a growing interest in the world.

The luxury industry has never been better. There is a new millionaire in China every hour, so the growing interest of people for luxury became a true fact. People from all over the world get interested to luxury and it is interesting to highlight how popular Luxury news magazines and newspapers have become.

Ruinart, more than a Champagne house, a patron in arts and culture.

Ruinart, more than a Champagne house, a patron in arts and culture.

There are 284 Champagne houses that produce around 170 million bottles every year. But some of them are iconic, unique and exceptionally on top of the game. Ruinart is definitely one of them. Ruinart is the first and the oldest Champagne Houses in the world. Its story delivers an amazing legacy providing an amazing universe of know-how, creativity and luxury.

Top 3  American Luxury brands to watch out in 2016

Top 3 American Luxury brands to watch out in 2016

2015 is almost finished and we can already say it was a great year for American luxury brands. With 4% of growth, while economic crisis is high, the sector has deployed a tremendous amount of inventiveness and kept its investments towards innovation, design and appropriate messages. Concerning the US, American luxury brands have regained popularity and here is a top 3 of the best American luxury brands to watch out in 2016.   USA, the absolute giant in the luxury industry The US is the biggest market in luxury goods in the world. With $77Billion sales in 2014, it ranks 2.6 times higher than the second luxury market in the world which is Japan (with $30Billion). 2015 turns to be one of the best performing years to the US with an expected GDP of +3.3%. Inflation remains at 1.9%, this means consumption power has increased in the national market. Tourism…

Luxury news for milleniums, technology changed everything. 

Luxury news for milleniums, technology changed everything. 

The luxury market is supposed to grow every year by 3 to 7% worldwide. This means that it is an industry with a strong appealing to people. There is an ongoing increase of interest for luxury news around the world and the young generations are ultra-connected, super-informed and craving for luxury brands. The luxury market is getting younger While emerging markets like Brazil, India or China have ups and downs, mature markets like the UK or the US are pretty stable or even slightly growing. This generates a strong interest on Luxury news as the luxury customers are more and more keen to discover more about brands, products and services. The younger they are the more informed they want to be. Among the younger customers, there are the Millenniums. They are below 25 years old and some of them have money. Millenniums have more than $US 200 billion to spend…

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies mention that today’s viewability rate for a campaign is in average between 35% to 50%. In the luxury industry, best practices in media buying would talk about 46% of viewability. This means there is 50% of your ad investment that counts for peanuts. How come? Banners bellow the folder Non-human traffic (web-robots) Plugin-ins and technology issues Downloading times Geo-blocking contexts In today’s advertising world, luxury companies and high-tech brands dominate…

Henk suitcases, passion for details.

Henk suitcases, passion for details.

The world is about mobility. This means that not only borders are daily crossed by millions of people but also that you need to travel safe with your dearest belongings. Only in the US, there are 450 million business trips every year (source: statista.com).  No matter if it is on a business trip or a personal travel, luggage is a very important topic. If you want to travel with style and still in the most practical way, you want to pay attention to your luggage. Several brands fight for the top 5 leading position but there is one brand that is out of any category and that is Henk. If James Bond would have a preferred travel gear brand, it would be Henk.   Henk, a success story about luxury, details and uniqueness Dissatisfied by the briefcases and hand luggage he used during his frequent trips around the world, a Dutch businessman…

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Education will organize in Paris next month a 2 days workshop about the following theme: Digital Strategies for luxury brands. This event will take place at the initiative of Luxor Management company. The interesting fact about this workshop is that will be leaded by Uche Okonkwo, digital luxury guru .

Balmain Paris completely lost it with the Army of Lovers campaign. Super disappointed!

Balmain Paris completely lost it with the Army of Lovers campaign. Super disappointed!

From all amazing French Fashion houses, Balmain is one of the most beautiful jewels. Well, up to now. They revealed a new campaign called Army of Lovers. It features Kim Kardashian and Kanye West. Frankly Balmain: red card! Balmain is a temple of elegance The story of Balmain is written with golden words. After the war, 2 French luxury houses shaped the 50’s. It was Christian Dior with the “New Look” and Balmain with its’s “Jolie Madame“. Balmain was the luxury house for iconic stars, from Marlene Dietrich to Katherine Hepburn. After Pierre Balmain’s death in 1982, the heritage of the Brand was kept preciously decade after decade. Olivier Rousteing, the captain on board since 2011 Olivier Rousteing joined Balmain in 2009. After an interesting parcours from ESMOD via Roberto Cavalli, Olivier learned the true meaning of elegance during the time he was leading the Women’s wear design studio. In…

Why should luxury brands embrace e-Business?

Why should luxury brands embrace e-Business?

In 2013, there were 330 million luxury consumers in the world. By 2020, they will be 400 million. This represents an increase of 20% in less than 10 years, placing the Luxury industry among one of the fast growing markets. With the increase of internet, there is also an increase of the luxury online customer. Should a Luxury brand embrace e-Business? Well, it depends. A luxury brand should embrace their customers way of life. Not the other way around. The time that Luxury brands would not listen to their customers and just operate the way they wanted is over. Probably that was the case 20 years ago. Now, all businesses models are customer-centric. Otherwise Globalization will kill your brand. In deed, your competitors are not necessary just around the corner. They are all over the world and the internet helped the access to these brands. The same customer who goes…

Luxury Lifestyle Awards 2014, get ready.

Luxury Lifestyle Awards 2014, get ready.

Luxury Lifestyle Awards is an international Award granted to the companies in luxury segment for their initiatives and outstanding achievements. Companies and brands of luxury class participate in the contest in different categories. The competition for this prestigious award will bring together leading companies and brands of different segments of the luxury industry from several European countries — starting from UK, France, Spain and etc. Participants will be presented in 15 categories of luxury segment, in nominations such as urban and rural property, a boutique hotel, a restaurant, private banking, adventure’s company of individual travel, a nightclub, a wellness center, jewelry brand and other. Best of the best in each category will be awarded the award – «Golden Crown “. The awards ceremony is scheduled at 29th of August 2014 in London, United Kingdom. In order to guarantee the fairness of the competition, world wide consultants company PriceWaterhouseCooper will be controlling the correctness…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine on their annual billoonnaires top list, there are hundreds of people in the world with a budget for luxury goods and services that goes from $12 to $24 million every year. It is a lot of money to spend. Most of this money is used for Real luxury estate, automobile, travels and luxury goods shopping. So luxury brands are facing today the consequences of globalization. They face new markets and…

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