luxury brands

Balmain Paris completely lost it with the Army of Lovers campaign. Super disappointed!

Balmain Paris completely lost it with the Army of Lovers campaign. Super disappointed!

From all amazing French Fashion houses, Balmain is one of the most beautiful jewels. Well, up to now. They revealed a new campaign called Army of Lovers. It features Kim Kardashian and Kanye West. Frankly Balmain: red card! Balmain is a temple of elegance The story of Balmain is written with golden words. After the war, 2 French luxury houses shaped the 50’s. It was Christian Dior with the “New Look” and Balmain with its’s “Jolie Madame“. Balmain was the…

Why should luxury brands embrace e-Business?

Why should luxury brands embrace e-Business?

In 2013, there were 330 million luxury consumers in the world. By 2020, they will be 400 million. This represents an increase of 20% in less than 10 years, placing the Luxury industry among one of the fast growing markets. With the increase of internet, there is also an increase of the luxury online customer. Should a Luxury brand embrace e-Business? Well, it depends. A luxury brand should embrace their customers way of life. Not the other way around. The…

Luxury Lifestyle Awards 2014, get ready.

Luxury Lifestyle Awards 2014, get ready.

Luxury Lifestyle Awards is an international Award granted to the companies in luxury segment for their initiatives and outstanding achievements. Companies and brands of luxury class participate in the contest in different categories. The competition for this prestigious award will bring together leading companies and brands of different segments of the luxury industry from several European countries — starting from UK, France, Spain and etc. Participants will be presented in 15 categories of luxury segment, in nominations such as urban and rural…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine…

Luxury is going to where the money is

Luxury is going to where the money is

With the emerging countries getting richer and richer, luxury customers changed. We used to have Americans, Japanese, Italians or even French people traveling and buying Luxury products and services at home or abroad. The entire luxury industry, from high-end hotels to Fashion, Automobile or Jewelry had adapted to these customers. What about now? These countries are in an endless economic crisis and the ones which are driving the Luxury revenue are not the ones you think anymore. Brazil, India, China,…

Cartier Winter tale 2013, the panther is out!

Cartier Winter tale 2013, the panther is out!

Cartier revealed the 4th chapter of its Winter Tale. This time we discover a young Panther and a team of Cartier’s Buttlers evolving in a 1920’s Paris by Christmas time. They go from house to house in order to deliver Cartier’s presents. You can see the full version of the video here: Since L’Odyssee de Cartier, The french jewelry House has invested a lot in films to promote the brand territory. This is already the 4th chapter of “Winter Tales”…

DEVIEHL London, Coffee is a luxury experience.

DEVIEHL London, Coffee is a luxury experience.

Lifestyle is a matter of taste and not a matter of money. When clever people places Design at the service of a luxury lifestyle, DeViehl London is defined. Discover this amazing company that provides you probably the most outstanding experience in terms of Coffee cups design. All details count when it comes to a matter so passionate as coffee. When Andreas Bös and Jonathan Strauss decided to create DeViehl London, one strong idea united them: Their mutual passion for Coffee….

Bang & Olufsen, masters of Design with the new BEOLAB14

Bang & Olufsen, masters of Design with the new BEOLAB14

Bang & Olufsen is a Danish company founded in 1925 by Peter Bang and Svend Olufsen. Since then the company became a world reference in luxury and Design. They are specialized on Televisions, audio products and telephones. Today the company’s CEO is Tue Mantoni and has opened a factory in Czech Republic that employs 250 people for the high quality audio devices. Certain products of the Brand became iconic and represent a must in modern technological design. Bang & Olufsen is present in…

Vallure Vodka – The Gold standard of Vodka

Vallure Vodka – The Gold standard of Vodka

What we like with the Fine spirits industry is that every single detail is at its maximum, so we see true luxury brands doing what they know at its best. Discover this month Vallure Vodka, a hundred years of know-how delivered in a 24 karat gold bottle. Impressive. Inspired by a hundred years of Germany heritage in which precision and quality are key, Vallure Vodka is the ultimate luxury spirit. It has a high level multi-distillation. It follows a genuine…

Why Luxury Brands are so afraid of Social Media?

Why Luxury Brands are so afraid of Social Media?

Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself the real question: How should I move on into Social Media. Several Brands are afraid of Social media, especially Luxury brands. Of course all these brands have a Facebook page, do not take me wrong, but do they have a true Social media strategy? What is the engagement…

Supremÿa Yeux La Nuit by Sisley, efficiency while sleeping.

Supremÿa Yeux La Nuit by Sisley, efficiency while sleeping.

All wise people will tell you: “nothing better than a good night sleep”. Sisley this fall helps you maximize your night time to give you the best for your day life. How? With the launch of Supremÿa Yeux La Nuit, get all your past years back… only in 4 little weeks.   It is better in the night During a good night sleep, your body is working for you. Many natural mechanisms have a role to play and help your…

Chanel Cult Colors. A story of Nail polish.

Chanel Cult Colors. A story of Nail polish.

Chanel released its campaign for a special Nail Polish collection called “Les Couleurs cultes”, which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a video that breaks into the codes of the Brand. In deed, we are much more younger, dynamic and playful…. yet with style. It is supposed to reach the tremendous online community interested in Nail polish. They are women, young and sensitive to style, trends…. and colour! Obvious. The…

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Version française ici During Baselworld 2013, Luxury Activist team got the privilege to have the new collections presented by Stefano Macaluso, Product Development Director at Girard-Perregaux. Much of the interview was devoted to a fascinating piece called Constant Escapement which has the advantage of surprise by a visible revolutionary escapement mechanism, and enhanced dial side. With this launch, the brand from La Chaux-de-Fonds continues the momentum of innovation and high technology characterizes the past 222 years. First of all, and we…

When Luxury brands become the new cultural references

When Luxury brands become the new cultural references

Luxury Brands What defines a country, a group of people or any human association are often the common cultural references they share together. Literature, painting, sculpture, dance, religion or civic education are some of the many disciplines that generate symbols and habits. Luxury is also many times written into some heritage. While Baby boomers and generation X learned luxury via the possession of objects made by the brands, the younger generation, often called generation Y have a complete different approach….

Luxury watches have no time for the recession

Luxury watches have no time for the recession

With constant news streams reporting on how disposable incomes are down, consumer prices are up, the housing market is flat and the outlook is bleak, you would be forgiven for thinking that sales of luxury items have fallen.  You would be wrong.  In fact, the luxury Swiss watch industry has just released average annual growth figures for the industry in 2011 and they increased an astonishing 19.1 per cent from 2010, and these figures don’t even include Christmas sales.  So…

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