While luxury goods purchase in physical stores has been growing by 3% since 2013, online sales have a solid 20% growth reaching USD 9 billion. Luxury e-commerce became a strong luxury news among brands, not only because technology allows a better online user experience but more and more brands have embraced the e-business era. Currently online sales in the luxury industry represent only 7% of total luxury sales in the world but in the next 5 years it should grow aggressively and reach a total USD 22.5 billion. Already today, we know that more than half of all luxury purchases have a digital component in the purchase path. In deed, more than 50% of luxury buyers get information online before acquiring a luxury good or service. As we can see here in this chart, countries like the US but also Italy and Hong-Kong will have a strong growth in online luxury sales….