luxury watches

Sapphire glass, not jewelry but high-tech.

Sapphire glass, not jewelry but high-tech.

It is not the first time we hear that a timepiece has a sapphire glass. Some people think it is made of real sapphire, others do not really know. Here is finally the explanation you were waiting for. There is Sapphire and Sapphire glass Sapphire is commonly the name given to the precious gemstone variety  from  the mineral called Corundum (an aluminium oxide). Most of the time it is blue because of the presence of iron and titanium but color…

C.O.S.C. – The ultimate precision in watch-making

C.O.S.C. – The ultimate precision in watch-making

COSC is Contrôle Officiel Suisse des Chronomètres, the Official Swiss Chronometer Testing Institute, which is the institute responsible for certifying the accuracy and precision of wristwatches in Switzerland. The COSC was founded by five watchmaking cantons of Switzerland: Bern, Geneva, Neuchâtel, Solothurn and Vaud, together with the Federation of the Swiss Watch Industry (FHS). It encompasses the laboratories/observatories that had been created independently of each other from the late 19th century. It is a non-profit organization and tends to certify…

Slim d’Hermès Manufacture 2016, purity in motion.

Slim d’Hermès Manufacture 2016, purity in motion.

A few weeks before Baselworld 2016 to start, Hermès revealed the Slim d’Hermès Manufacture 2016 collection. A perfect example of what we could call “less is more”. Full review here.

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Since Apple announced its Apple Watch, there was an acceleration in the smartwatches market. While Samsung, Peeble and Motorola were driving the way, there was little incidence in terms of watch-making trends. Since Apple brought to live its project, all watch brands are going crazy about the theme of digital watches. During the SIHH and soon at BASELWORLD, we will see dozens of brands launching their smartwatch. From Montblanc, to Kenneth Cole, Frédéric Constant, Tag Heuer, Swatch or Vector… all…

Vacheron Constantin opens its first store in Japan.

Vacheron Constantin opens its first store in Japan.

Swiss watchmaker Vacheron Constantin opens its first store in Tokyo. The Swiss company picked up one of the most prestigious address right in the middle of Ginza district – Chuo Street. Vacheron Constantin is opening its first ever store in Japan. Until now the Swiss watch-maker had only point of sales via its commercial partners. It is about 24 point of sales around the country, from Tokyo to Hiroshima, Kyoto, Aichi, Osaka or Kanagawa among others. In Tokyo several distributors…

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward…

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain is one of the golden names of Swiss Watch-making. Over the years, their complete mastery of the creation and production control provided to the brand a comfortable freedom of creation. One of the fruits of this freedom was the creation of an ultra-slim mechanism, 3.37mm only. You can find it in the Villeret Ultra-plate. Villeret, a piece of history and a great watch collection Villeret is the name of Blancpain home-town. Placed in the middle of Joux valley, the…

Never Apologize For Owning A Luxury Watch

Never Apologize For Owning A Luxury Watch

It’s your money–do what you want with it! In the next few paragraphs, I am going to present a few good reasons why you should never apologize for owning a luxury watch. But this is probably the best one: It’s your money. You acquired it legally (I hope). You have to answer to no one for how you spend it. It brought you satisfaction for your own reasons. In fact your reasons need not be good ones. There are no…

Friday Chronicles #6: iWatch, Dances with wolves?

Friday Chronicles #6: iWatch, Dances with wolves?

It is amazing how people suddenly got passionate about Apple iWatch. For the past 10 years brands like Suunto or even Nike have proposed “smart watches” that would measure your health and give you something more than time. Then, when Peeble was launched, there was more buzz about the way it was financed than the product itself. And lately, all the Samsung and many Android gear got most of the time slapped by the press. You can read our full…

When Swatch lost its “head”… bad advertising.

When Swatch lost its “head”… bad advertising.

Swatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during the 1980’s crisis in Switzerland but they showed an incredible level of innovation in terms of design. It is an amazing marketing company with loads of clever people who can produce many concepts that become watches afterwards. This time the marketing teams of Swatch went too far, according to the Paris city administration. This is the…

Baselworld 2014, top 5 new watches you need to know

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to miss. This year again, Swiss watch making successfully surprised us with great creations. Some of them are at the state of the art in terms of technicality, and others are pure poetry. All of them reflects the air of times and the fact that Swiss ingenuity is stronger than…

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l’Imaginaire.. It is called Dressage L’Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is translated into an imaginary and poetic approach. Almost philosophical. Hermes pushes the interaction between the watch and the owner of the watch. The person can play with his timepiece and create a special relationship. In 2011, Hermes won the Grand Prix de l’Horlogerie Geneve with Le Temps Suspendu….

SIHH 2014, Boldness was never so elegant.

SIHH 2014, Boldness was never so elegant.

Timepiece lovers start well the year thanks to the SIHH in Geneva. In deed, Christmas is still not far away and we can already keep dreaming of amazing creations by Cartier, Piaget, Montblanc or Roger Dubuis among others. Here are some highlights of what you will be able to discover next week.   CARTIER – Tank MC Skeleton Pink Gold Some Brands play the Skeleton concept in showing as much as they can the mouvement inside. This exercise is basically using…

Luxury Watches selection. The Christmas wish-list.

Luxury Watches selection. The Christmas wish-list.

2013 was an amazing year for the Swiss Timepiece industry. Between the SIHH in Geneva and Baselword in Basel, it was again, another great year for Swiss ingenuity. The holiday season is already taken place and Christmas is just almost here. So here is our watch wish-list, with some great masterpieces you do not want to miss. Did we miss something? Just add it in the comments. Zenith Academy Christophe Colomb Hurricane Watch, a true journey The first version of…

Karl Lagerfeld Bamford Limited edition Milgauss. Black tie attitude.

Karl Lagerfeld Bamford Limited edition Milgauss. Black tie attitude.

If you like Fashion and beautiful watches, you need to discover the new Karl Lagerfeld by Bamford Milgauss. Based on a Rolex Milgauss, BAMFORD WATCH DEPARTMENT dresses this amazing timepiece with a black tie attitude and a signature style from KARL LAGERFELD. It will be available December 3rd in Paris and Munich at Karl Lagerfeld Boutiques. Bamford, a luxury taylor for your watch Bamford Watch Department is like Pininfarina, Brabus or Prindiville for Automobile brands. They work officially with beautiful…

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