Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.
For the last 2 years we saw some IT designers developing the concept of Color Blocking. Louis Vuitton launched its latest spring/summer bag collection around this aesthetics. But, what is Color blocking?
This month, BMW group announced the collaboration between 2 of their brands: Rolls Royce and MINI. The presigious timeless car manufacturer revamp the trendy MINI. Of course BMW ordered the collaboration between the 2 brands to launch MINI Inspired by Goodwoob edition at Shanghai Motor show. See here the story of the MINI by Goodwood. A 1,000 units production for a very exclusive and luxury limited edition.
In Switzerland I discovered a wonderful Spa in the heart of Swiss Alps. It is called Ferien Art and it is located in the city of Saas-Fees. Ferien Art is a 5 star Spa-Chalet.
f there is one mythical bag at Hermès, most of us would think about the Kelly bag. But, there is another one, chic, timeless trendy, for connoisseur. It is the Birkin Bag. And this bag has a story. Today, the Traditional Leather craftman house launches a new look for its Birkin bag. Definitely younger, active and modern. Will it be the next summer IT bag? Pretty sure it will be part of the list.
Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.
Nathalie Massennet is launching the masculine version of her female website. In deed, not only women have the right to shop online but also men. The website is called MRPORTER.COM and from what was announced in the press, it will contain at least 60 brands, among them Lanvin, YSL, Burberry and Ralph Lauren.
Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.
