Some brands are associated almost forever with some stars. From Audrey Hepburn with Givenchy towards Gwyneth Paltrow and Prada. Some associations are for ever elegantly timeless. Unfortunately others should be avoid! And in this case, we should talk about Chanel and some pop singers. Frankly, some of them should be forbidden as it hurts so much the image of the brand. Check it out. Rihanna, Sex sells. Rihanna is definitely the one who started this Chanel mania. Not only she shows, as above, that she is a good customer of Chanel, but she adds several accessories from the Brand into her video clips. She is the young daughter of the Bling-Bling generation. It started with artists like Puff Daddy or Kanye West. The goal was to “possess” luxury. The more expensive, the more with Diamonds and the bigger the logos… the better. Rihanna is a second generation of Bling-Bling. She…

• 21 December 2013