moon phases

Moon phases in watch-making: measuring life with time.

Moon phases in watch-making: measuring life with time.

Watchmaking is a beautiful blend of technical mastery and poetry. Watchmakers are often considered as artists and from their ingenuity comes marvelous creations that keep your time. Some of the watches can do much more. What we usually call complications, bring an added value to the measure of time. This month, our watch blog decided to talk about a very interesting and one of the oldest complications in watch-making: the Moon Phases. Moon Phases and the measurement of life The lunar phase or phase of the moon is the shape of the illuminated (sunlit) portion of the Moon as seen by an observer on Earth. The lunar phases change cyclically as the Moon orbits the Earth, according to the changing positions of the Moon and Sun relative to the Earth. The Moon’s rotation is tidally locked by the Earth’s gravity, therefore the same lunar surface always faces Earth. This face…

Baume & Mercier, Linea Day and Night collection

Baume & Mercier, Linea Day and Night collection

Baume & Mercier is one of the important players in the Swiss Watch industry. With more than 200’000 timepieces produced every year, definitely makes them as an important reference. This year they are launching the new Linea Day and Night collection as a symbol of timeless femininity and elegance. The strenght of Baume & Mercier is to be loyal to its heritage and to use it to project the future. With the Linea Day & Night collection, Baume & Mercier reinvents every year this elegant timepiece for women since the 50’s. Since the launch of the first Linea model, it has been continuously reinventing itself, especially since its revival in 1987. Today, the Linea collection is dedicated to women who wishes to accessorize their watch with different bracelets, colours, decoration and diameter. Women are multi-facetted and they consider their watch as a companion for each great moment of their existence….

Jaquet Droz, coded luxury

Jaquet Droz, coded luxury

Jaquet Droz is one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. With the launch of their 2011 Tourbillon, here are some clues to decode this prestigious House, part of the Swatch Group since 2001.   This year, the Swiss Timepieces industry shows a great growth. No “time for crisis”. Here some interesting key figures YTD October 2011. – 16,8 Billion CHF Export sales (already the level of 2010) – October 2011 = 1,87 billion CHF (which is +18,6% vs october 2010) and 2,8 million Timepieces exported (+4,7% vs oct2010). – The entire industry should end up the year >17 Billion CHF, the record level of 2008. – Mouvements exports also grows by 9% in volume vs YTDOCT 2010. With such a great health, the Swiss watchmaking is one of the leading luxury industries in the world, together with high-jewelry. And when we talk about luxury timepieces, we…