natural

Morning beauty, the new trend.

Morning beauty, the new trend.

After all the sexiness you could see from magazines, Social networks, models, actresses, singers or celebrities, now the tone is to a more authentic vision of things. And I am not talking about the “nude” trend. The nude look is everything but really nude. Now we see the idea of “morning beauty” to become the trend for 2014. It is as basic as it sounds. The idea is to present shots of oneself at the wake-up moment in the morning. No make-up (i mean really no make-up), no hair dressed, the real thing. This trend is in a way to give a certain clarity away from digital manipulation and other photoshops techniques. An idea of your true oneself. It allows a certain connection with a true vision of femininity.  Origins of the trend After all the tremendous excess of the 80’s, the 90’s and the millenium brought a stronger connection to the…

Ange du Sud, simplicity at its best.

Ange du Sud, simplicity at its best.

This month, LuxuryActivist is introducing Ange du Sud (South Angel in french), a new cosmetic brand, born in the south of France in Marseille. They provide a short yet interesting range of body products. The brand claims a refined, ecological and natural approach of cosmetics. The Brand was born in 2011 in Marseille, France. The french city is known for its beautiful sea line and an annual sunshine. It is also the land of the traditional “Savon de Marseille”. Marseille soap or Savon de Marseille is a traditional soap made from vegetable oils that has been made around Marseille, France, for about 600 years. The first documented soapmaker in the area was recorded in about 1370. Traditionally, the soap is made by mixing sea water from the Mediterranean Sea, olive oil, and the alkaline chemicals soda ash (sodium carbonate) andlye (sodium hydroxide) together in a large cauldron. This mixture is then heated for several days, stirred constantly. The mixture is then allowed to sit and, once ready, it is…