nicola formichetti

Thierry Mugler, a brand reset…again?

Thierry Mugler, a brand reset…again?

In the fashion industry, there are names that marked for ever the history of fashion. And Thierry Mugler is one of them. Today, there are many changes in the brand… again. And based on the changes, there is some cleaning up done by Philip Shearer, Clarins CEO. When Philip Shearer arrived in Clarins on May 2008, he brought his tuff reputation as being a business-master. He had the hard task to take over Mr. Christian Courtin-Clarins, the charismatic co-owner of the…

Fashion icons: From Betty Boop to Nicopanda

Fashion icons: From Betty Boop to Nicopanda

Every generation has its icons, especially when it comes to fashion. And here, the topic is not about real people, but more about Animated & Cartoon characters. It is funny to see that every 20 years, more or less, there is a new fashion “doll” that becomes very trendy and even for some of them, Brands get into partnerships and more.   1930 – Betty Boop, Sexiest of all ! Betty Boop was created by Max Fleischer in 1930 for…

Mugler Spring/Summer 2012, Hero worship by Nicola Formichetti

Mugler Spring/Summer 2012, Hero worship by Nicola Formichetti

Here is a new video about the new Mugler fashion collection for Men Spring/Summer 2012. It is the second collection of Nicola Formichetti for the Brand and we can see a very anatomic collection inspired by the male body, a kind of neo-realism founded on science-fiction and hyper-masculinity. After “Brothers of Arcadia“, here is a more “making-off” approach, away from the “Porn” approach of the first video. The photographer is Yoshiaki Sekine, in partnership with Surface magazine. The Video director…