Nicolas Hayek

Why Switzerland is afraid of Apple?

Why Switzerland is afraid of Apple?

What if every watch user would change its Baume et Mercier, its Tissot, Swatch, Breitling and even its Rolex for a iWatch? Sounds crazy right? But think how good your mom is with her iPad, or how great grandaddy is with the GPS and even how your young brother does not bother anymore having a watch as he can see the time on his iPod touch? Scary. Well the future is already here and the only thing that the connected…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components…