Noël avec Prada

Printemps reveals the new Christmas campaign with Eva Herzigova

Printemps reveals the new Christmas campaign with Eva Herzigova

This thursday, Le Printemps department store in Paris is revealing its new christmas windows in partnership with Prada. For the reveal, the parisian luxury department store invited Gwyneth Paltrow in person for the event. This will make a huge buzz and probably even national television coverage. To keep a coherent level of communication, they are also revealing a specific visual made exclusively for Le Printemps christmas’ activities: Press, advertising, CRM and Internet. To accomplish this new christmas visual, Le Printemps…