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Adidas Foot Truck in Paris for Americana re-edition

Adidas Foot Truck in Paris for Americana re-edition

Adidas turned in years into one of the most fashionable sport brand thanks to the vintage and Adidas Original¬†collections. This year it is the rebirth of a myth: The Adidas Americana of 1975. For this relaunch, the 3 stripes brand got back to the streets and is promoting the new sneaker with its Foot-truck.¬†   The idea is to bring to the streets a truck, inspired by the traditional American food trucks: The Foot Truck. Painted with the colours of the Adidas Americana, people will be able to rediscover this mythical sneaker. First released in 1975, it was one of the first iconic sneakers for the NBA in the USA. And rapidly became a street-fashion and street-dance icon.   This Friday, the Adidas Foot truck will be in Paris, fashion capital. It will cross the parisian streets all night long. Everybody is invited to join the Adidas team during the…