revival

Baume & Mercier, Linea Day and Night collection

Baume & Mercier, Linea Day and Night collection

Baume & Mercier is one of the important players in the Swiss Watch industry. With more than 200’000 timepieces produced every year, definitely makes them as an important reference. This year they are launching the new Linea Day and Night collection as a symbol of timeless femininity and elegance. The strenght of Baume & Mercier is to be loyal to its heritage and to use it to project the future. With the Linea Day & Night collection, Baume & Mercier…

Jimi Hendrix,  the new idol ?

Jimi Hendrix, the new idol ?

We all remember Benicio del Toro as Che Guevara on the epic movie of El Comandante’s life. We now wonder which icon, which symbol will be used. I would bet for Jimi Hendrix. In deed, we all look for a hero. But this hero can not be created by marketing, it must be a true hero, a true legend. A few years ago we got Jimmy Morrison, Gandhi, Jesus Christ himself, Mandela… So now who is the next one ?…