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The Perpetual Calendar, a real challenge.

The Perpetual Calendar, a real challenge.

The Swiss Watch-making industry has an incredible concentration of creative minds. From the hands of a watch-maker, you might see true wonders bursting into the world. And probably the highest wonder of all is the Perpetual calendar complication. Thank you Romans Displaying the date for a watch does not seem a big deal. But displaying it correctly represents a true challenge. Why? Well because some month have 30 days and others 31. February is a mess. In some years, called leap or bissextile years, it has 29 days and in others common years only 28. Why such a sophisticated organization? Most are purely political and others religious. We should be “thankful”to the Ancient Romans for our modern calendar. At that time, the annual calendar had only 10 month equally with 30 days (precisely 29.530589 days in average) as it was following a Lunar calendar. We can see the Roman influence…

Top 5 Dive watches you need for this summer

Top 5 Dive watches you need for this summer

There are situations like when you dive in the ocean where you need a reliable watch. Your life might depend on it. Discover our selection of best Dive watches. You might need one of these soon. A Dive watch is a perfect companion for adventure When you own a watch, it becomes your best companion at all moments. Sometimes the watch is there during a hard day work in which every second counts. Or during an adventure while diving in the middle of the Pacific Ocean. And if you chose well, it can be the same watch. The first timepieces used underwater were counted in the 17th century already. Divers would find a way to protect their pocket watches in ways that imagination would be challenged. In the 19th century, several “Explorer watches” were made. All represented full customized watches for the specific needs of their owner. Early in the…

Sapphire glass, not jewelry but high-tech.

Sapphire glass, not jewelry but high-tech.

It is not the first time we hear that a timepiece has a sapphire glass. Some people think it is made of real sapphire, others do not really know. Here is finally the explanation you were waiting for. There is Sapphire and Sapphire glass Sapphire is commonly the name given to the precious gemstone variety  from  the mineral called Corundum (an aluminium oxide). Most of the time it is blue because of the presence of iron and titanium but color car be variable depending on other complementary mineral. Because of its hardness, natural Sapphires can be used in many other domains than jewelry. We can find Sapphires in optical components as well in certain wristwatches movement bearings. In luxury watch-making, the watch glass is always what we call a “Sapphire glass”. Does it means that we tool a real big natural Sapphire and cut a little thin piece on it?…

Baselworld 2015, what should we expect from this year edition?

Baselworld 2015, what should we expect from this year edition?

Baselworld is one of the biggest events in watchmaking in the world. With the SIHH in Geneva and Watch and Wonders in HongKong, Baselworld is an event you do not want to miss. More than 150’000 visitors in 5 days of exhibition,  and more than 4’000 journalists will make this event one of the highlights of this beginning of the year. 1’500 brands from 40 countries will exhibit the best of the best. Since its new configuration, Baselworld offers a multistory pavillons on 141’000m2. Baselworld, definitely a big deal For the Swiss Watch-making industry is definitely one of the biggest event of the year. It is an event dedicated to professionals and each Brand will present their new watch collections to potential professional buyers. So basically the annual sales will be accomplished in just a couple of days. This year the Basel Watch show will take place from March 19th…

Luxury watch-brands on Facebook

Luxury watch-brands on Facebook

Here is our review on watch-makers and their presence in Facebook. Most of these brands have a tremendous amount of fans and they engage with them frequently. Of course some of them are more successful than others. Facebook, the modern word-of-mouth in watchmaking. When it comes to choose a watch, you better choose well because it will probably be on your wrist for several years, especially when you choose a luxury timepiece. Most of the great watches get to be known thanks to word-of-mouth. And a few of them become legends or icons. In our 2.0 digital world, there is something that is replacing the traditional word of mouth, and that is Social Media. Networks like Facebook became virtual places for watch brands fans to share their passion for luxury watches. Some of these brands understood this powerful way to build awareness and to connect to fans all over the…

Collectorsquare.com, luxury vintage goes online.

Collectorsquare.com, luxury vintage goes online.

We use to say that true luxury objects tend to gain value in time. A Rolex watch, one of the first Hermes Kelly bags, a Cartier Trinity ring will be representative of its time and become vintage. What also makes the value of these luxury vintage objects is the passion that collectors from all over the world will place on the quest of the perfect object. And despite the fact most of these people are not necessary organized in clubs or associations, especially and it comes to luxury objects, they are hundreds of people around the world. And because if this, we have good luxury news for you. Going online is the only way So in order to find the best offer and the rarest piece for your collection, most of collectors start with a simple task: search online! Google is very often the starting point of acquiring a new…

2013-2014 Highest-paid Golf players

2013-2014 Highest-paid Golf players

The 2014 is barely starting and we already wonder who is going to shine this year. Despite the fact Golf might not be as spectacular as Soccer, Basketball or even Formula 1, it pays quite well. Some of the best players of the PGA Tour are literally multi-millionnaires. And of course we take in consideration only what they earned during championships. If we add the sponsoring contracts and other advertising jobs, the amount could even be higher. Here are some interesting stats in terms of earnings for the best Golf players in the world. 2014 Top 5 most paid Golf players #1- Jimmy Walker with 2.4 Million $ #2- Harry English with 1.8 Million $ #3- Chris Kick with 1.7 Million $ #4- Zack Johnson with 1.6 Million $ #5- Webb Simpson with 1.6 Million $ 2013 Top 5 most paid Golf Players #1- Tiger Woods with 8.5 Million $…

Carmen Dell’Orefice, oldest top model in the world.

Carmen Dell’Orefice, oldest top model in the world.

Carmen Dell’Orefice is the oldest top model in the world.  She has been modeling for more than 40 years and she is still on track!   Carmen Dell’Orefice was born in June 3rd 1931 in New York city. She is today 82 years old and she is worldwide known as the oldest top model still working. She was on the cover of Vogue at the age of 15. At that time she had her first contract for $7.50 an hour.   At the age of 50, after a bad marriage, she was obliged to get back to modeling for financial reasons. And she has been modeling since then. Nowadays, she is still the muse of many photographers, creators and Brands. Here is a 2009 campaign for Rolex on the topic “Class is Forever”. A very sophisticated campaign in which Carmen Dell’Orefice is highlighted with the Rolex watches. Very edgy campaign….

Rafael Nadal, ambassador for Richard Mille, wins Roland Garros

Rafael Nadal, ambassador for Richard Mille, wins Roland Garros

Version française ici On Sunday, June 9, 2013, the Spanish tennis player Rafael Nadal confirmed for supremacy on clay, winning for the 8th time at Roland Garros. It is thus the only player to have won 8 times the same Grand Slam. It was also a victory for Richard Mille,  that since 2010, made for Nadal a RM 27 Tourbillon Watch in Limited Edition of 50 copies of a value of over 600,000 euros. His opponent, David Ferrer, was sponsored by Bovet, could not win and lost in 3 small sets 6-3, 6-2, 6-3. This timepiece comes from an original Concept Watch. The case weighs only 19 grams with a design-based carbon nanotubes. The tourbillon is a lightweight, 3.5 grams, titanium and Lital (an alloy of aluminum and lithium). The whole movement is suspended by a system of steel cables of 0.35 mm diameter to absorb shocks and significant accelerations during games….

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

As we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never. Check here the official video about the new aspects: It is a 430 million CHF project and the architects were Herzog & Meuron of Basel. The famous swiss architects are well known as they created the Tate Modern in London, the Allianz Arena in Munich, the Prada Store in Tokyo or the Walker Art Center in Minneapolis. The project at Baselworld is about refine traditions of modernism like simplicity, minimalism…

Chrono24, the world biggest marketplace for luxury watches

Chrono24, the world biggest marketplace for luxury watches

A beautiful high-qualitative watch is… for eternity. Sometimes, vintage timepieces or special editions are hard to find, especially if the brands are not selling it any more. That is why you need to know Chrono24.  Chrono24 is the biggest marketplace for watches. They have implemented an unique platform that allow dealers (professionals and amateurs) to propose their Timepieces to people looking for a specific Brand or Model. The mission of Chrono24 is to be the most trusted Watch online retailer in the world. As fakes became a true virus, most of people are afraid to purchase watches online, especially high-end timepieces. Chrono24 has a very reassuring and complete interface. Chrono24 is: More than 100,000 visitors every month 900 online sellers More than 200 Watch brands represented 11 years of existence, which is the sign of professionalism and loyalty. Chrono24 is not buying and selling watches. It is place in which…

Digital IQ for Watch brands, by L2ThinkTank

Digital IQ for Watch brands, by L2ThinkTank

Every year the L2ThinkTank company releases the new ranking of Digital IQ for brands. Here are the results of for the Watch and Jewelry industries. To remind you the methodology, L2ThinkTank takes in account Mobile, website and Social media for each brand and classifies them depending on a certain score from <70 to >140. Here is the scale: <70: Feeble investment does not match opportunities Between 70 and 89: Challenged Efforts are inconsistent and siloed accross platforms. Site lacks inspiration and utility. Between 90 and 109: Average Digital presence is functional yet predictable. Between 110 and 139: Gifted Brands are experimenting and innovating across site, mobile, and traditional and emerging social media platforms. Digital presence is strong, complementing brand image and larger marketing efforts.  > 140: Genius Digital competence is a point of competitive differentiation. Site experience is shoppable, searchable, shareable, and mobile-optimized. Social media is integrated across multiple platforms. To start, here are the…

Luxury Timepieces, black is beautiful.

Luxury Timepieces, black is beautiful.

When it comes to luxury timepieces, many precious materials are used and in term of colors, metal is predominant but there is a trend for black watches. It can be a color treatment as also the usage of black onyx, ceramic or glass. LuxuryActivist made a short selection of interesting timepieces (by alphabetical order on Brand name) using the black as main color. Black will always be black… CHANEL J-12 DIAMOND DIAL Chanel brought into trend the ceramic watches with the J12 series. Here we can see a 38 mm Black high-tech ceramic timepiece. The dial set has 12 diamond indicators and it is a self winding mechanical movement. Among the interesting functions, we have a 42 hour power reserve and date. Also a unidirectional rotating bezel and a screw down crown. It is water resistant at 200 meters. For more information, click here. DIOR VIII WITH DIAMONDS Here it…

Baselworld 2012, the Watch industry comes to Switzerland.

Baselworld 2012, the Watch industry comes to Switzerland.

As Champaign is important to France, we all know how important the Watch industry is for Switzerland. The Swiss city of Basel welcomes each year what we call Baselworld, the International fair for the Watch industry. Here are the key figures for the 2012 edition. THE KEY FIGURES 160,000 m2 of exhibition surface 1,815 exhibitors Total countries represented: 41 We always talk about the Watches at Baselworld but let’s not forget that there is also Jewellery that is very important.  689 exhibitors for Jewellery vs 608 for Watches. Of course many brands have both like Bulgary. Check the official website for more informations: http://www.baselworld.com See the recent video about some great exhibitors this year: Link: Baselworld2012.mov   So who will be there for the Fair? I will… LA   Info sourced at Official Press release. All images copyrighted. No reproduction rights available.