schwyz

Victorinox Delemont collection, a Swiss Army knife story.

Victorinox Delemont collection, a Swiss Army knife story.

When Victorinox bought Wenger in 2005, the main goal was to protect and to guarantee the Swiss Army knife heritage in Switzerland. Since the 19th century, Switzerland developed an amazing know-how in the production of Swiss Army knives and 2 main companies were proudly representing what Switzerland had to offer at its best: Victorinox and Wenger. Two parallel stories, two companies family owned, Victorinox established in Schwyz since 1884 and Wenger in Delemont since 1893. After some unfortunate business developments, Wenger sales drastically dropped in the beginning of the years 2000. In 4 years it went from CHF 40M to CHF 23M. This leaded to 29 jobs suppression. Victorinox decided then to buy Wenger and the deal was concluded in 2005. The communication and how Victorinox would handle the deal were crucial as the Swiss Army knife business is a very passionate one. The aim for Victorinox and the Elsener…

Food trends 2014 – The Birthday cake

Food trends 2014 – The Birthday cake

Food lovers, gourmands or simply people looking for an amazing experience in the fine art of cooking, will be astonished by what you can do today with passion, love and a lot of skills in the kitchen. Check here how fooding is one of the biggest trends of the century and how people share their passion for what thy cook. It is also the opportunity to discover 2 amazing Chefs-virtuosas who transform a perfect cake into magic. Meet M-elicious by Mélanie Müller and Sweet Heart by Sarah Willer. But before presenting the amazing work of these 2 food-artists, here is a little background on the Food trend. It will help understand today’s horizon and how the food industry is evolving. It is all about the sharing and at LuxuryActivist we say: “the more we share, the better”. Food lovers and fooding is a major trend. When you work on trends or…